You’ve built an engaging & brilliant website with the help of top-notch designer and offering latest services. But you aren’t getting desired traffic to your website. Before making customization on design with support of Drupal web developers and content review, consider that you may have made an amazing website, but missing the attention of search engines. But no need to worry Drupal SEO modules are available that can be easily integrated within the website to get higher Search Engine rankings.
What is Search Engine Optimization?
SEO is commonly used with online marketing, but very few people actually have knowledge about it. SEO is an approach to improve website ranking by optimizing its content, URL and Meta tags. However overdoing it will also penalize your website by search engines and ultimately cause lower rating. You can’t just dump keywords and expect good results.
Top Drupal SEO Modules for Website Optimization
There are several crucial parameters on which search engine ranking depends, from Meta tags to site theme. But the most important step to perform when launching your website is integrating Drupal SEO modules that can help with a higher ranking.
In several cases, you won’t have to touch the front-end of your website. With a simple customization and back-end administration, desired search engine results can be achieved to boost website traffic. In this blog post, we list the best Drupal SEO modules that every website must include.
1. Site verification
When building Drupal website, one of the important things need to be done is to verify your website. To verify your website it is important to ensure to search engines that your site is legitimate. A verified website always ranks much higher than an unverified one.
The important thing about this module is that it’s designed for both technical and non-technical users. In simple words, this module simplifies site verification process. Simply install the module, and get desired ranking results.
2. XML Sitemap
Once your site is verified, it is important to set up an XML sitemap. This process lists out your site’s URLs for search engines, thus making it easy to crawl the website. For example, you can submit the XML sitemap in Google Search Console this will help the Google to index the pages.
To initiate the process, you can use the XML sitemap module to start the sitemap generation. In addition, this module automatically submits to all the major search engines, like Ask, Google, Bing, or Yahoo. This help bots to automatically crawl and receive desired results for the website.
3. Google Analytics
Google is considered as the most popular search engine across the globe. Google generates over 5 billion searches on daily basis. With this in mind, a popular element for SEO practices will be Google Analytics, which gives in-depth insights and reports related to your website traffic from Google.
By installing the Google Analytics module, Drupal development services integrate it to get the web statistics tracking system. In addition to that multiple statistics features to your site are also added, including the AdSense support, Page not found (404) tracking, Site Search support, and many more. With these remarkable features, you’ll gain better insight regarding how to meet target audience needs.
4. SEO Checklist
When basic parameters are met, it’s time to build SEO-friendly web pages and content for your site. But, if you’re new to SEO, you will see how much there is to learn for website ranking. In addition, when working with large volume of content, having an additional hand is always beneficial.
The great news is that this Drupal SEO module offers just that. The module is not designed to improve your SEO but is equipped with the information to perform necessary website optimization. Plus, the feature to build SEO checklists can help to ensure you remain on task.
Metadata, like Meta tags and Meta descriptions, help in further communication regarding what the content is about to the search engines. It is important to publish the content to add appropriate metadata to boost the chances of ranking for specific keywords. In several cases, the metadata is displayed like snippet present in the search results.
By installing the Metatag Drupal module, you can automate the content structure. In addition, this module provides the liberty to override the auto-generated Meta tags or Meta descriptions. This ultimately takes more hands-on approach to optimization as required.
Frequently Asked Questions
1. What are modules in Drupal?
A Drupal module is a collection of files having some functionality and is based on the PHP language. Because the module code executes within the website context, it can use all the functions and access all variables of Drupal core.
2. Is Drupal front end or backend?
Drupal is not just a frond end or backend. It is a CMS to manage your content with inbuilt template engine. Even Drupal can be used as service to store the content and use some front end tools for displaying content.
3. What is Drupal architecture?
Drupal is a free and open source CMS that allows organizing, managing and publishing the content and is built on the PHP based environments. Drupal CMS is highly flexible and robust that can be used to build large & complex sites.
4. What is SEO and how it works?
SEO also termed as search engine optimization, which is the process of optimizing the website to drive organic, or un-paid, traffic from the search engines. In order to perform this, search engines will scan, or crawl, multiple websites to understand what the site is all about.
At Drupal India, our team has offered customized Drupal development services. You can hire Drupal web developers for your business needs and we provide solution that capitalizes on the qualities that set your website apart. Whether you’d like to build a brand new Drupal site or extend your existing site with the right modules, we can help.