Top 9 Features to Consider for eCommerce Website Development

For many business owners, eCommerce is emerging as a powerful idea. Because brick-and-mortar stores cannot reach the masses, whereas online stores can. People believe that deciding on a simple name and designing a website is all you need. However, there are additional considerations when dealing with an eCommerce store. And, to make eCommerce website development easier, you can seek professional assistance.

So, here are a few points to remember when you will design your eCommerce site.

Points to consider for ecommerce website development

Points to consider for eCommerce website development

Here are some pointers to remember while designing an eCommerce site.

Design your niche

As the name implies, eCommerce website development that corresponds to your selling products. Even if you use templates for your eCommerce site, try to invest in them to match the rest of your site. Choose colors and themes that complement your company’s core values. You design the approach to the targeted audience if you sell cosmetics. You can also apply some psychological principles here. If you sell edible items on your website, use colors like orange, yellow, and red. Allow for some space and design to distinguish each product.

Showcase product descriptions

If you sell high-end products on your eCommerce site, avoid using jargon. Here simplicity is the key. Keep the descriptions and names of products easy. High-resolution images, videos, and comprehensive product details impact your conversion. Customers can’t talk or feel as you do, so they must communicate through your website.

Get sentiment analysis while eCommerce website development so that users can connect with it. As a result, the only information available to them to make a decision is your product descriptions. You can also measure how clothes fit and how much energy appliances use. You can persuade customers to buy your product this way.

Make easy registration

When users register on your eCommerce site, it is profitable. Isn’t that right? You obtain their contact information to spam them with emails. No, we are not discussing that! Visitors’ information, address, and shopping history assist you in making their shopping experience more enjoyable. You can also hire eCommerce website developer for more technical guidance. Because some customers prefer a guest checkout form or a one-click purchase feature. Although getting them all registered at once appears difficult, you can set up a guest checkout. There are other methods for reminding customers of your website.

Optimize your website

Optimize your eCommerce website development to satisfy customers. People used to wait for websites to load, but now they don’t even open these links. Heavy websites with dense content will not help you attract visitors. Websites that take longer than 5 seconds to load will have a higher bounce rate.

Instead, you must approach the problem from the user’s point of view. So use keywords, meta tags, titles, descriptions, and other details. Remember to include high-quality images on your website to please your visitors.

Excel with functionality

You can use the advanced search functionality to improve navigation for customers. Visual searches work wonders for incredible eCommerce website development! Also, include a feature that allows your users to conduct image or voice searches. Provide some browsing categories to your users to recommend some ideas. Alternatively, a quick search will yield the product in just a few clicks. Additionally, for search ease, try to add some synonyms to the products.

Integrate the CMS

If you are a beginner, you should not overlook CMS. Because it exists to assist you in storing and managing your eStore. It centralizes your content and marketing documentation. Furthermore, updating, adding, or viewing products on the website is simple. You can use Magento, PrestaShop, and other custom-made solutions. Also, you can take assistance from an eCommerce website developer for more guidance. Because these are open-source and easier to integrate into your website code.

Add the payments

Try to provide your users with a variety of payment options. You must also consider every possible payment method that your users may employ. COD, credit cards, online payments, and so on. Although, adding all of these options to an eCommerce website development may appear difficult. However, it is necessary when dealing with various customers. Depending on your products, you might want to look into some cryptocurrency options as it grows in popularity.

Scrutinize website security

Websites are always afraid of catching a bug. And so does the eCommerce industry. So, to ensure the security of eCommerce website development, you should use precautions. You can use an SSL certificate or the HTTPS protocol. Because your eCommerce store stores your users’ credentials. Such as their phone numbers, addresses, and payment information, which can get via the Internet.

Any compromise of this information puts your company at risk. Furthermore, the insecure website has a poor reputation among search engines. Users can’t access websites without these two components, and you will lose customers.

Add customer support

Customers can make or break your company. Several companies also assist customers with shipping, payment, returns, and other issues. Because it affects your credibility and dependability. Try including a phone number or email address on the front page or at the top.

Having your physical address and phone number available for any contacts listed on the website. You can also get assistance from Drupal eCommerce development for more technical guidance. Consider including your social platforms so that even younger generations can find meaning. Users can also tell their friends and family about your products.

Conclusion: Designing an eCommerce website is not easy as it seems. But you can ace it if you know what to control and how. And these above-mentioned tips just do the right for you. For more consideration, consult Drupal eCommerce development for your projects.

FAQs

Which technology is best for developing eCommerce websites?

PHP is a back-end programming language to create web application solutions.

What are the three most important success factors for an e-commerce website?

The proper balance of three important factors — product, audience, and value proposition — is essential for building a long-term successful e-commerce business.

What is an eCommerce website’s architecture?

A two-tier architecture describes two components of your eCommerce business that operate on opposite sides of the architecture.

A Guide to eCommerce Website Development

The eCommerce industry is growing exponentially. Several businesses are merchandising online. 95% of purchases will be executed online by 2040, as per NASDAQ predictions. Due to the government’s impetus on the Digital India program, the virtual shopping industry is bound to grow further. The imposed lock downs during the Covid-19 pandemic have led customers to move to online shopping more than ever.

Thus, inflating the eCommerce sales. Building an eCommerce store is more than a mere understanding of the market you are about to penetrate. It also involves expertise in branding, content strategy, and web design. It’s a great deal of work. Here is a guide to successful ecommerce website development:

 

  1. Identify the merchandise to be sold – The primary step is to identify the merchandise to be sold through your website. You need to have a precise understanding of your target customers and their expectations before you can start developing your website.

 

If you are selling products, you need to identify if you are going to sell physical goods that need to be delivered or digital goods. You will also want to consider how will you be managing the logistics and fulfillment strategy.

 

If you are selling services, think about what is most important to your customers and how to offer these services through your website. The other parameters to consider are the payment modes, customer support, and types of communication.

 

  1. Understand the business objectives – After identifying the merchandise to be sold, it is paramount to understand the objectives of your business. This will help guide the ecommerce web developmentprocess and ensure that the website is aligns with the business requirements. You need to count on things like increasing brand awareness, growing sales, or improving customer engagement.
  2. Know your target market – One of the essential components of ecommerce web developmentis the identification of your target market. Your website is the most critical platform for your business. That is where all your marketing efforts are channelized and all the conversions take place.

 

To create a customer-appealing website, you need to understand their unique needs and preferences.  Audience research is perhaps the most efficient means to determine your target customers. By creating independent customer personas, you will find a way to harmonize their interests and needs and design a dynamic website suitable for all segments.

 

  1. Choose the right channel –Choosing the right ecommerce channel is one of the most crucial decisions every entrepreneur has to make. The chosen platform will decide how successful your business will be, as it affects how you promote your online store, manage your website, and also impacts user experience.

 

There is a variety of open-source platforms that can be used to develop your website. The preference depends on factors such as budget, the extent of customization necessary, and overall business targets. Maintaining an open-source platform creates a need for technical knowledge outsourcing to an ecommerce development company.

 

  1. Add product descriptions and photos – Online shopping is an intangible method of shopping that does not allow customers to inspect the products. The shoppers cannot touch or smell the products – they can only view them on a digital platform. Thus, online retailers are left with the burden of designing creative product displays to drive the interest of prospective shoppers by creating a feel of merchandise to be sold.

 

It is important to use multi-angle photos, close-ups, 360 degree spins and offer buyers more inspection alternatives. Adding product descriptions focusing on the features and benefits is vital. As it confirms the buyers whether or not the merchandise satisfies their need or intent. It is thus important that the ecommerce website development process emphasizes adding vivid product descriptions and photos.

 

  1. Include product taxonomies – Having clearly defined product categories makes it easier for customers to find what they are looking for, thus, enhancing the store’s internal search and SEO. It involves logical representation of your products to shoppers. Apart from understanding product values and attributes, merchants must be aware of customer shopping patterns.

 

As it allows you to classify and represent your products to meet shoppers’ expectations. Product categorization allows users to find the products they want with the fewest possible clicks.  As an effective ecommerce development company, it is important to add product taxonomies to amplify the shopping experience.

 

  1. Branding your merchandise – Branding offers businesses an emotional resonance, transforming them from mere anonymous entities to audiences that can relate to. It drives brand loyalty. Having a unique brand identity distinguishes you from competitor brands in the market.

 

And it starts by choosing the right color palette, a memorable logo, and a distinct voice. It humanizes your brand and establishes a connection with your target audiences. Ecommerce website development is incomplete without appropriate branding.

 

  1. Devise your content strategy – At the beginning of the web development process, it is important to have a content strategy in place. It means understanding what content is key to convey your brand’s story and communicate what other products do. It may include photos, videos, infographics, writing, and other media required to best serve your customers. Content strategy is all about being acquainted with your audience.

 

What are their common concerns or questions about the products you sell, and what information can be of use to them? You should include content revolving around their questions and what your competitors are not providing information about. Your content strategy is the informational infrastructure of your website. You must be aware of your customer’s expectations and the best road to get the content to them. Having a robust content strategy is an integral part of ecommerce website development.

 

Wrapping Up

The Covid-19 pandemic has revolutionized the online shopping behavioral patterns of shoppers. More and more people are buying online. As a result, more businesses are operating online and experiencing increased sales and revenues. Thus, entrepreneurs are looking for an engaging platform in the form of ecommerce web development to sell their merchandise.

Without a solid website, an ecommerce business won’t materialize. To translate your ideas into a smooth-running online store, you need to hire a professional ecommerce development company.  By partnering with a professional web development company, you can build your website tailored to your business as well as your customers’ requirements.

 

FAQs

1. Can a beginner develop an ecommerce website?

It is easier to learn built a website than you might think. It is possible to develop your own website without any coding experience.

2. What are the functions of an ecommerce website developer?

The crucial role of an ecommerce website developer is to ensure that prospective customers can easily navigate your online store. They work on varied functionalities, from frontend ecommerce design to backend programming. And their functionalities differ based on the type of store you have.

3. How to identify what features my ecommerce website requires?

The functionalities and features of your ecommerce website should be based on your unique expectations and business model.

7 Proven Tips for Custom eCommerce Website Development

An ecommerce website enables you to run your business online. With several avenues available for developing an e-commerce website, from ecommerce platforms to CMS’s (Content Management Systems) – it can be tricky to choose an option that suits your business. eCommerce website development involves designing and developing a virtual platform where users can buy and sell goods or services.

eCommerce websites play a significant role in increasing sales and growing your business. As it gives the online store a unique feel and an appealing look, making it highly functional with great tools and features that can be personalized as per business objectives.

By 2040, 95% of business will be done through ecommerce, predicts NASDAQ. Emerging technologies and marketing tactics have transformed the way shopping is experienced. As an online brand, there are always challenges when eyeing for opportunities and expansion. To attain those sales targets, it is paramount to sell quality products and engage with customers, all through the right channel.

Why Drupal for eCommerce Websites?

Why Drupal for eCommerce Websites?

When talking about the right channel, Drupal definitely fits the bill. Drupal is a freely available open-source CMS that can be used for eCommerce website development. It contains a core set of files that are standard on all installations, along with plugins and themes that are added to personalize it.

Drupal is a perfect fit for eCommerce business development  as it offers an ideal means for modelling your content, fulfilment tools, and integrated marketing payment that helps in driving a larger audience. All the features of Drupal are accessible to businesses of every size.

Top tips for developing a custom eCommerce website for drupal

Top tips for developing  a custom ecommerce website

The following tips will help you develop a website that effectively meets the requirements of your customers and business, while ensuring it is safe and easy to use.

 

1. Identify the products/services to be sold – The primary step is to identify the products/services that will be up for sale on the website. It is important to have a precise understanding of your target market and their needs before resuming with website development.

If you intend to sell products, you will need to identify whether you are going to offer tangible products that are required to be shipped or digital products. You are also required to consider your logistics and how you will manage the shipping and delivery process.

If you intend to sell services, it is paramount to consider what customers value and how you can sell those services through your website. Considering things like mode of payment, customer support, and means of communication are essential.

 

2. Understand the business objectives – After identifying what would be up for sale, it is crucial to understand the business objectives. This will help guide the eCommerce website developmentprocess and ensure the website is wired to meet the customer demands. At this stage, businesses must consider things such as increasing brand awareness, growing sales, or improving customer engagement.

 

3. Perceive the intent of the shopping experience – The next stage is to understand or perceive the shopping experience that you intend your customers to have. You need to focus on the information they wish to see and what would be the call to action. The aim is to create a user-friendly experience that converts prospects into customers. The shopping experience should revolve around supporting business objectives.

 

4. Choose platform – Out of the several platforms, Drupal is ideal for eCommerce business development.It is one of the most comprehensive website builders that support multiple payment modes. Users can implement their own independent shipping terms and conditions. All the sensitive personal information is highly secured, too.

 

5. Add products/services – After identifying the products or services to be sold, you are now required to add products or services to your website. This process is more or less automated based on the platform chosen. At this stage, updating product information such as the product name, description, price, and images is essential. You have to ensure that the product images are of superior quality and correctly represent the products.

 

6. Set payments and logistics –As an eCommerce development company, the next significant step is to set payment modes and logistics. This varies based on the products/services sold and targeted markets. It is crucial to consider how the payments will be accepted and how the delivery will be executed.

Contactless payment has become an emerging shopping trend and has been continuing for a long time. Audiences prefer paying digitally instead of cash payments. Thus, providing different payment options is crucial for customer delight.

The means of payment and delivery methods tend to affect things such

as customer support and security levels on the website. Thus, it is

important to choose secure and highly reputed payment channels

accessible to your target customers.

 

7. Launch the website – The final stage is to execute and launch your website. This process depends on the chosen platform and level of customization required. You will need to work with a designer or developer to bring get your website live and running. Partner with Drupal India , a leading eCommerce development companythat will help build your dream website.

 

Wrapping up

E-commerce has unleashed new opportunities for business owners to claim their own stake in the digital space. Based on your e-commerce business requirements, coding experience and list of features, you can opt for a suitable platform to build your website. Drupal deems to be a good fit in following scenarios:

  • When you want to extensively personalize the e-commerce website.
  • When you wish to rapidly scale the business as Drupal’s modular framework enables high scalability
  • When a team member has extensive web development experience.

Businesses that are just starting out might find Drupal a little complex for their needs. As it entails a high learning curve if you lack sufficient coding experience. It offers extensive flexibility and personalization capabilities, once you start using the platform, you can attain what you want with your website.  Looking forward to develop your ecommerce website from scratch, Drupal India is an expert eCommerce development company.

Q1. There are so many CMS choices available in the market. Why should I choose Drupal?

Millions of business enterprises use Drupal for website development. Many of the web’s most prominent platforms are powered by it. It has been serving both startup and established businesses with the demands of managing their content operations.

It’s designed to build flexible, structured content and link sophisticated integration tools. It’s also popular for its multi-site and extensive linguistic features. Check out our case studies to see why others have chosen Drupal.

Q.2 Can I migrate a WordPress website to Drupal?

Ans. Yes, sure! You can easily do it with the support of Drupal India developers. They use certain modules to migrate your website to Drupal.

Q3. What is a Drupal Module?

Ans. Modules are sets of functions that enhance Drupal’s functionality. They make it more functional. You can either use a community-contributed module or create your own to provide that functionality.

Understanding Scope of Drupal Web Development in 2022

Drupal is one of the well-known content management systems that are written in open-source code using PHP. Mint, Arizona, NY Government, and The Economist are some of the large websites that are based on Drupal. Drupal CMS develops websites that can be effectively run with ease. Drupal is also used for web development and is used as a backend framework for various websites.   

Drupal has a variety of powerful features: 

  • A large community of supporters 
  • Cost-effective 
  • Rapid  
  • Improved performance 
  • Develop predominant web application 
  • Scalable 
  • Adaptable 
  • Flexible 
  • Unlimited accountability and extensibility 

Drupal is amongst the best in web development. Drupal has been booming for the last 10 years. If we talk about the websites, there are nearly 2 billion that are based on Drupal. Amongst these, 1.9% have used Drupal for development purposes. Non-profits, government offices, large organizations, and publications use Drupal for their content management system. Drupal is used for those websites that are complex and have huge traffic, libraries, and databases.  

 

Why choose Drupal over other CMS? 

Why choose Drupal over other CMS? 

High quality: Drupal web development is widely used by organizations. Due to the robust, rapid, and agile modules of Drupal, the developers can fix mistakes and bugs easily. As Drupal CMS features provide more than 13000 modules, the developers find it easy to add any feature without any difficulty. 

Cost-Effective: Cost-effectiveness makes Drupal web development the popular framework to work on for the companies. Suppose, a businessman hires Drupal Development Company then also you will save money. Drupal provides a free framework for web development. This helps the developers in building attractive websites free of cost. 

High Extensibility: For any CMS platform, it is required that there are robust APIs. From Drupal’s 8th version, they have made an effort to provide easy access to APIs. This will also increase the effectiveness of the organizations using it. Render API, RESTful Web Services API, Translation API, JSON API, and GraphQI, are some of the most popular Drupal APIs.  

 

Drupal provides an end-to-end solution 

Drupal provides an end-to-end solution. This makes it the most preferred framework as compared to others. Drupal is SEO friendly, secured, provides in-site search, fits in the budget, and provides flexible architecture. When companies hire Drupal developers, they know that the scope of Drupal is increasing and will give effective solutions. 

Future Scope of Drupal 

When Drupal 9 was released, the capabilities and powerful features of Drupal made it more popular. While Drupal 10 is on its way, it can be used to create attractive websites. Drupal Web Development is an ideal choice for small to large-scale businesses.  

Drupal is a content management framework developed in PHP, an open-source scripting language. Drupal is a back-end framework for at least 3.2 percent of all websites worldwide, and it is offered under the GNU General Public License. Drupal has a sizable following, and it’s ideal for sites looking for better, faster, and more reliable web application performance. Drupal’s limitless capabilities, flexibility, and accountability set it apart from the pack of content management systems. Drupal is available for free download and can be accessed by developers at their leisure. 

Also Read: 

  1. Drupal 10: Legacy Continues for Drupal Web Development

  2. Know What Are The Skills Required In A Drupal Developer


Wrapping Up 

There are several advantages to picking Drupal over any other CMS when developing your next online application. The adaptability, flexibility, and popularity of Drupal are only a few of them. Drupal’s extensibility in its basic implementation enables a wide range of incredible capabilities. Drupal offers a number of “Core” modules that can be swiftly adjusted to create a site with the most up-to-date functionality. One of Drupal’s most appealing features is that the software comes at no additional cost. 

  • Drupal provides powerful and unique features for website creation. 
  • Scalability and extensibility to APIs make it the most popular among companies. 
  • Drupal provides a solution for both small and large-scale organizations and businesses.  

Drupal India ISO – 9001 certified company, recently won the title of “Top Drupal Development Company” by a prominent B2B company called GoodFirms. Drupal India offers a range of Drupal services. We have several key differentiators which makes it one of the best choices for hiring Drupal Experts.

FAQ’s 

Q.1. What do Drupal developers do? 

Ans: Drupal developers must have an in-depth knowledge of PHP. They also know how to write customized modules, web services, automated tests, automated deployment, and much more.      

Q.2. Are Drupal developers in demand? 

Ans: Drupal developers are in huge demand as the framework is booming. As Drupal 8 and other versions are entering the market, it has made Drupal developers more in demand. Companies are hiring Drupal developers nowadays.  

Q.3. What is a Drupal development service? 

Ans: Drupal is used for developing web applications and large websites. They provide scalability, and customization, and help the website’s ranking as well. Drupal is an easy-to-learn language and provides powerful features that make it a popular and well-known framework.   

Q.4. Is WordPress similar to Drupal? 

Ans: Both are open source and freely available, have a wide library of plugins and modules to add additional functionality, and have a loyal following of users and developers. WordPress and Drupal are both great tools and ideal for different types of websites, but Drupal and WordPress also differ in many major ways. 

Q.5. Is Drupal worth learning in 2022? 

Ans: It is very reliable because it contains a large community of developers and individuals. Drupal is one of the more secure platforms than any other CMS platform. Many Fortune 500 companies choose Drupal because it is designed for publishers, powerful for administrators and has secure and accessible features. 

Q.6. Is Drupal easy to learn? 

Ans: In actual fact, the logic Drupal uses is one of the simplest and most straight-forward in CMS web development. There’s really no reason to be concerned. It might be a CMS heavyweight, but Drupal isn’t actually difficult to learn. 

 

Is Drupal a Good Platform for E-commerce Web Application Development in 2021?

Evolving technologies have changed the way shopping is done nowadays. With time, the popularity and challenges of e-commerce have grown to next level. How your business is planning to overcome these challenges? Being an online brand, you have your sort of challenges when planning to expand and avail of different opportunities with Drupal.

To enjoy the right numbers it is essential to engage customers and sell quality products, with a reliable platform. Talking about a trustworthy platform, Drupal is the one to invest. Drupal is a CMS having hundreds of modules and themes ready to drive your business online. The magic & uniqueness which your business needs is achieved via Drupal Development Company with their e-commerce solutions.

Why Using Drupal CMS Brings Lot of Benefits?

List of Essential Modules

There are several Drupal modules available for e-commerce website to help in building intuitive and powerful websites. The important modules provided by Drupal are:

  • Commerce shipping assist in calculating shipping rates for Drupal Commerce. It is used in collaboration with other shipping methods including Commerce Flat Rate, Commerce UPS, etc.
  • Currency module helps with currency conversion and display the price of the product.
  • Commerce Stripe guides customers to pay securely without leaving your website.

Read More:- Top 7 Drupal Modules To Build Secure & Engaging Enterprise Website

Collection of Themes

The first thing that engage a user is the website appearance. The team of Drupal  developer’s offers amazing themes for e-commerce websites which are come in handy.

  • e-Store is an easy to install theme and is designed in a way that it solves website’s needs.
  • Flexi Cart makes sure that products sell fast and easily online.
  • Belgrade is specially designed to create business websites.
  • Shop is responsible for providing the users inbuilt support for Drupal Commerce.

Performance

It is important to focus on the speed of your website. It is observed that a site taking five seconds to load has more rejection rate. A slow website will hamper your efforts and investments. Shoppers who faced the sluggish website performance say that they don’t return to the websites. These bounces have a direct impact on revenue generation. To maintain a top-notch, Drupal has plenty of offerings. Some includes:

  • Blazy module aids in fast loading of pages and saves data usage.
  • CDN module mitigate the page load time and deliver the web page components.
  • Drupal offers faster means to upgrade the server hardware for optimized performance.

Read More: 10 Best Drupal Performance Optimization Tips to Boost Your Page Load Time

Mobile Ready

If your website is mobile compatible, it will be able to engage larger audience. Creating user scenarios help to understand what sort of content the user will love to explore on their mobile. This approach help to design the key elements required in a website.

Mobile compatibility has become an irreplaceable feature for any e-commerce website. Drupal’s websites not only engage the clients by their looks but also by their mobile responsive design. Drupal websites are easily accessible on mobile and tablets.

Personalization

Every e-commerce brand looks to make sure that the content developed is appealing. And it has become a need today because there is a lot of competition present. Hence, personalized content from Drupal e-commerce developers make the user experience better and helps create trust between you as well as the customer.

As per Adobe report, 90% of the B2B marketers say that personalization is highly significant. This marketing opportunity that no e-commerce business should miss out on. Tapping the different demographics and varied audiences not only enhances the market reach but your bottom line as well.

SEO

E-commerce websites work on large volume of data on daily basis. While for a buyer, it might be a desirable situation, for a seller it increases the burden of applying SEO on every page and indexing every product.

Drupal has several modules that help to improve the SEO of your e-commerce website. Some of them include:

  • Pathauto ensures that the URL of the website is search engine friendly. It converts complex URLs to easier ones.
  • Metatag module is a multilingual module controlling the metatags on web pages.
  • XML Sitemap module offers feature to include a few pages on your Sitemap.

These are the key features of Drupal CMS making it a perfect platform to invest in e-commerce.

Read More:- How to Boost Your Website Ranking with Drupal SEO Modules?

Frequently Asked Questions

Q1.Is Drupal good for e-commerce?

One of the most comprehensive open-source CMS available, Drupal, is the perfect fit for e-commerce businesses. It gives you the perfect way of modeling your content, integrated marketing, payment, and fulfillment tools, which helps in bringing in a bigger audience.

Q2.Why is Drupal best?

Drupal enables organizations to build better sites and experiences faster. Global enterprises, brands, governments, colleges and universities, NGOs and other organizations use Drupal so they can engage with users on websites and beyond, to deliver the right content, to the right users, at the right time.

Q3.What are the benefits of e-commerce website development?

Benefits of Developing an E-Commerce Website

  • Reach Out to the World.
  • Meets the Needs of the Customer.
  • Enhanced Visibility.
  • Providing Detailed Information.
  • No Time Constraints.
  • Availability of User-Friendly Features.
  • Easy Management of Inventory.
  • Beneficial To Any Business.

Wrapping Up:

The rapid transformation in e-commerce has kept the business brands on their toes. And this is where Drupal offers unmatched services for your online selling platform. Be it building your website or planning to migrate, we at Drupal India will help you do your job smoothly until you get a desirable finish. Our team of Drupal Support and Maintenance can help you with all your business queries and engage both local & global audience.

7 Proven Tips to Launch Your eCommerce Website Using Drupal

By now, most of us understand how crucial online commerce is for consumers and businesses alike. Thanks to the pandemic-induced restrictions. Over the last year, a dizzying number of new businesses moved online. Companies that already had a digital presence scaled up capabilities. Everything changed so fast that most of us even couldn’t see the changes as they happened. Pressing consumer demands and rapid technological evolutions made this tectonic shift possible in such a short time. Digitization approaches like Drupal ecommerce development helped businesses minimize disruptions.

While the uncertainty is not over yet, businesses are more digitally equipped than ever. And it’s one of the rare positive imprints of the pandemic on the commercial arena. In 2021, medium and large enterprises alike say they’re more prepared to deal with disruptions. And eCommerce, perhaps, has the most prominent role in bringing this change. But some businesses—especially, small enterprises— are still struggling to run efficient eCommerce operations. And this blog post intends to help them. Read on.

How to Build an Efficient eCommerce Website

With the availability of cost-efficient services like Drupal development, building an online store is easier than ever. But you need to the right order of the most critical steps. Below are some tried-and-true tips to make a flawless eCommerce site.

1. Pick a Catchy & Relatable Brand Name

Deciding on a brand name is an early crucial step in your eCommerce journey. Your brand name should be related to the products or services you will be offering. Besides, the brand name will also be used in your domain name. If you have the budget and time, you might like to rope in a branding agency to create the most suitable brand name for your online business. Even if you don’t have the resources to do so, you can create an effective brand name. You just need to be careful about a couple of things.

Before you start thinking about a brand name, conduct extensive consumer research. You need to understand the interests and needs of your target audience to create a name that attracts them. Once you’ve decided on the name, create a business logo. It helps you to build customer trust quickly.

2. Get a Domain Name for your Site

After you have zeroed in on a brand name, it’s time to get a domain name for your eCommerce site. You can buy a suitable domain name from web hosting companies or domain registrars. Some businesses initially only secure their brand name for the domain, which is just fine. You could move your domain to another web-hosting provider whenever you want. The most crucial thing at this point is to secure a domain name.

3. Choose the Right eCommerce Platform

Now you’ve reached the most crucial stage of your eCommerce development project in terms of performance. By choosing the most suitable tech platform you can ensure the desired ROI. You could pick from different eCommerce development models. These include software as a service (SaaS), off-the-shelf eCommerce solution, and custom online store development, such as Drupal development techniques.

For the SaaS model, you could choose from a glamorous range of solutions. Shopify, BigCommerce, and Magento are some of the most widely used software-as-a-service platforms. All of them offer ready-to-use eCommerce solutions with advanced capabilities. For small and businesses, however, building a custom eCommerce site is more cost-efficient. Plus, a personalized online gives you immense freedom to your brand.

Services like Drupal eCommerce development have unmatched flexibility in terms of store’s design and functionalities. That means you could be able to build a site with the specific design and features needed. Using such an approach, you can create a long-term online business model with a compelling brand identity. A significant number of new businesses prefer building a custom online store. But keep in mind that you’d need to hire Drupal developers or other professionals to build a personalized site.

4. Web Hosting Service

Your eCommerce website needs a server to run. Most businesses today choose cloud-based hosting services. Cloud environments offer an array of advantages like limitless scalability, easier accessibility, and data protection, among other things.

While choosing a web hosting service, you need to keep a couple of things on top of mind. These include website speed, performance, security, and tech support. If you’re not choosing cloud hosting, make sure the service offers database scalability. You could hire Drupal developers or web hosting experts to ensure the optimal performance of the site.

5. Implement Payment Gateways

Online merchants using SaaS solutions can use the in-built payment channels of the platform. But if you’re building your customized site, choosing the most suitable payment gateways becomes crucial. Ideally, you need to add as many payment options as possible. Services like Drupal development allow you to choose from a diverse range of payment solutions. Make sure that you select all the popular digital wallets, including Google Pay, Amazon Pay, and Paytm.

6. Choose an SSL Certificate

An SSL certificate secures the communication between your web server and the browser from which users visit your store. In some cases, however, the hosting service provider itself takes care of your SSL requirements. SSL certificate a wide range of benefits, including protecting customers’ data, securing principal domains and subdomains, and ensuring a standard protocol for web traffic, among other things.

7. Use SEO & Digital Marketing

With a dizzying number of businesses selling goods and services online, reaching out to your target audience becomes exceedingly challenging. Your online needs to stand out and attract prospective buyers. That’s why it’s almost impossible to succeed in digital commerce without strategic SEO techniques. Along with SEO, you also need to run comprehensive digital marketing campaigns, covering the web, social media, and mobile apps.

Wrapping Up

Successful eCommerce ventures start with a market niche, product, or service that you think has the potential to attract online shoppers. And then they follow a strategic path—starting from choosing a brand to store design, development, and deployment. Services like Drupal eCommerce development make this journey predictable and seamless. At Drupal India, we build an online store that reflects your brand’s image and theme in unique ways. We also provide Drupal migration services to move existing sites to the best-in-class framework. Talk to us about creating a failure-proof eCommerce strategy for your venture.

Frequently Asked Questions
Q. How much does it cost to build a Drupal website?

The costs of developing a Drupal website depend on several factors. Design complexity, development time, type of features, etc. play an important role in calculating the costs. Drupal India builds impeccable Drupal solutions at a competitive price.

Q. How long does it take to develop a Drupal website?

There’s no predefined time for developing a Drupal website. It varies widely depending on the features of the solution and its design. The best way to know an estimated time is to consult development experts. We deliver flawless Drupal websites in short development time.

Q. What is a headless commerce platform?

A headless commerce platform separates the backend of an eCommerce site from the frontend. Headless commerce exposes all backend data through a flexible API. This makes it possible to separate all kinds of frontends (“heads”) from the complex codes and processes of the backend.