Top 3 Reasons Why Drupal Websites Are More SEO-Friendly Than CMSs 

Having a business website is imperative to meet changing customer behavior. It is due to the increasing proliferation of digitization, web, and mobile app usage. If you do not adopt the digital trend, there are high chances of lacking behind the competition. So, developing a website is essential to stay competitive.

Secondly, choosing Drupal CMS for your website is an ideal decision to manage information seamlessly. One of the most popular content management systems, Drupal powers more than 600,000. Undoubtedly, this CMS helps your site to have advanced features, a user-friendly experience, and easy addition of distinctive modules.

One more thing that makes Drupal CMS your result-oriented pick is terms SEO-friendly features. Search Engine Optimization is a relevant factor in making your site visible, generating substantial traffic, encouraging leads, and converting.

A website’s SEO capability can boost traffic and business to an optimum extent. It includes the direct method of having user-rich content, usage of keywords, mobile-friendly images, and other elements. The role of SEO in your Drupal site has a direct connection with extending business and generating leads.

Still, you require concrete information on why Drupal websites are SEO-friendly and further help meet the business objective. Thus to prove this point, here we have three reasons that explain how directly or indirectly SEO impacts your Drupal site.

How does Drupal SEO Impact Your Site

How does Drupal SEO Impact Your Site?

To begin, there are several Drupal modules available for free and paid versions to create different functionalities. And you can install SEO-functionality modules on your Drupal site to enable direct marketing functionality.

Here’s the list of five imperative Drupal SEO modules.

  1. Metatag module: The metatag of a website plays a vital role in letting search engines understand and crawl your site. Although unseen information is at the user end, still it is relevant to create keyword-enriched metatag for respective website pages. By using the Drupal Metatag module, create and modify tags according to search engine requirements and late algorithms.
  2. Pathauto module:Just like metatags, customized URLs of your website pages are relevant for seamless indexing and better click-through rate (CTR). Rely on the Pathauto module to generate a user-friendly URL structure for each page and enable high-ranking factors on the web.
  3. Redirect module: In continuation with the above point, creating a customized URL is necessary to ensure a high ranking factor. You can utilize the Pathauto module to create a distinctive URL. But your existing URL of the same page can create a duplicate effect and might hamper your site’s ranking. To deal with this issue, make use of the Redirect Drupal SEO module that helps delete the duplicate URL by default.
  4. Real-time SEO: Enable high SEO website ranking by changing URL structure and Meta tags content by using the Real-Time module. It helps dynamically change the required content as per the recent trend to further enhance your search engine ranking.
  5. Google Analytics: Although the Google Analytics module does not directly help in enhancing your website’s organic search engine factor. But it assists in overall Drupal maintenance and support from an SEO point of view. It means the Google Analytics module helps you analyze your marketing performance, traffic, users, number of clicks, and other relevant factors.

3 Ways Different SEO Modules Impact Drupal Site Performance

3 Ways Different SEO Modules Impact Drupal Site Performance

Adding different SEO modules on the Drupal site not only improves performance but further impacts its functionality and end-user experience. You can add the above Drupal SEO modules and more as per your requirement to attain the following site benefits.

  • Mobile-friendly responsiveness:By fixing technical and functional SEO factors on the Drupal website, make your website more mobile-friendly. Drupal provides optimum solutions to implement creative & customized themes, responsive elements, and images compatible with different screens. Ultimately, it provides an enhanced user experience for more site usage, optimum traffic, and an increase in conversion rates.
  • High-speed functionality: Site speed has pivotal importance and is directly linked with your SEO performance. By using the Drupal Image Optimization module, optimize images in low sizes yet high in quality. Also, solve reloading issues to maintain the high-speed pace of the website.
  • Easy accessibility: Distinctive easy and out-of-the-box accessibility features of Drupal CMS help increase usage and active participation. Users with different devices and having some impairments can further use the Drupal site. Even some users with outdated smartphones and poor network connectivity can access the site. Ultimately, it impacts the SEO factor which results in high ranking and more traffic.

Final Note 

Optimizing your Drupal website for search engines is more than just a growing trend. It’s a necessity on your part to improve the search engine ranking of your site and that too with the help of SEO modules. Get to know and implement result-oriented Drupal SEO modules on your site to experience enhanced performance. Stay in touch with the Drupal experts at Drupal India to meet all your site-related requirements.

Frequently Asked Questions

  1. What is the SEO module in Drupal?

Drupal SEO modules are tools that provide additional functionality to the site. There are modules available to create keyword-friendly Meta tags, generate URLs, analyze performance, and much more. Ultimately, modules help in enhancing the overall website’s performance.

  1. Which is the mandatory SEO module for the Drupal-based portal?

Pathauto module is a mandatory tool for your Drupal website. This module helps rectify the duplicate URLs on your website and delete the same by default to enhance the site’s search engine ranking.

  1. Does Drupal enable search engine-friendly URLs?

Yes, Drupal CMS and its several modules can generate SEO-friendly URLs for respective website pages. Such URLs help in enhancing the overall search engine ranking, visibility on the web, and traffic.

Drupal 9 Offers Profitable SEO Capabilities to Boost Business Growth

This post offers valuable information for enterprises that rely on Drupal CMS for efficient content management. Here, we provide your user details on Drupal SEO capabilities on the latest version of Drupal 9 to increase your website traffic.

Undoubtedly, Drupal is one of the outstanding and result-oriented content management systems for enterprises of all types. It offers an outstanding level of SEO capabilities to boost the online traffic of your website and keeps you in a top-ranking position.

In short, we are saying the fact that Drupal 9 offers profitable SEO capabilities to boost business growth. And, here in this post, we provide you valuable information in using the SEO elements of the platform owing to its full capacity.

We are sharing here some of the valuable SEO-boosting tips related to your Drupal 9 platform to see increasing conversions ahead.

Make your SEO-Strategy More Mobile-Friendly

 There is no match between a mobile-friendly website and a traditional website. It is a matter of great importance to make your website goes mobile-friendly and meet the requirements of users all across the digital ecosystem.

So, the first strategic way to boost the SEO reach of your website on the Drupal 9 platform is to focus on the mobile aspect. It is because of the fact that mobile usage makes up a total of 70% of the online share in the eCommerce marketplace.

Read More:- How to Boost Your Website Ranking with Drupal SEO Modules?

This is what you need to focus upon and follow the below-mentioned steps:

*  Make the best out of Drupal 9 extensive design capabilities to create pages that fit perfectly on mobile screens.

* Check for the pieces of content differently for desktop and mobile mode.

* Simply visualize your content ideas with the best-targeted keywords and update according to a mobile framework in mind.

* Use different tools and features of the CMS dedicated strictly for Drupal mobile app development.

Highly Accessible Web Solution

Drupal 9 offers result-oriented and unprecedented capabilities for availing of highly accessible web solutions. For this, you can make the best use of Drupal 9 WAI-ARIA support.

The support system is best implemented to offer rich internet apps, controlled lab opportunities, accessibility focussed web themes, aural alerts, and several other features.

Optimize Website SEO with Drupal 9 Modules

Hire Drupal developers to access the extensive range of Drupal 9 modules that help increase the overall SEO efficiency. Here, we have listed several modules that offer a different set of functionalities.

General Specific Modules

* SEO Checklist: One of the first choices to make in terms of Drupal 9 modules is to get an SEO checklist. Although it does not add any functionality to the site, still it is essential to know the present SEO condition of your website. The module helps enterprises check the website’s SEO functionalities and find the gap to fix the same.

* Google Analytics: Without measuring your SEO, you cannot know its impact on the site. For this, you must need access to Google Analytics which is exactly not a module. But an essential marketing tool to analyze the performance of your keyword-rich pages and also do the necessary tracking.

* Simple XML Sitemap: As you already know the fact that website’s sitemap contains all the webpages names. It is essential to generate the same for letting the crawler enables all the pages to Google ranking. Thus, get access to this tool to generate the sitemap of your Drupal 9 platform automatically. 

Content Management Modules

* Power Tagging: As the name itself implies, the module automatically tags your content to build a semantic index. It helps for the efficient curation of articles on the site.

* Similar by Terms: It is another CMS module that allows you to enhance the content by displaying a view block with links. It helps the marketers identify the content linked with the same tag. Also, by using the module, you can tag the content and it automatically shows the one having similar tags.

* Real-Time SEO for Drupal: For the better optimization of the website content, Drupal 9 offers this module to make sure you target the relevant keywords.

* Require on Publish: This particular module offers the relevant functionality of, “Required on Publish”. The features allow the marketers to enable the mark fields.

Navigation Modules

* Menu Breadcrumb: The modules helps the marketers to generate a path to the respective page mentioned on the menu.

* Easy Breadcrumb: It is a module that helps use the current URL and current page title to generate the respective path.

Meta Tag Management Modules

* Metatag: Use this module to properly set up your website’s meta title, meta description, page title, etc. Thus, it helps influence your website outlook that appears authentic on social engines.

* Hreflang: It is a module that helps serve the appropriate language according to the regional website.

Read More:- Top 6 Drupal SEO Modules To Optimize Your Drupal Website

Final Note

Follow a comprehensive SEO strategy to achieve some outstanding results with your website based on Drupal 9. It is the powerhouse of creation, management, and optimization to enhance your business reach to new heights. Simply avail end-to-end Drupal 9 development services from a renowned partner like DrupalIndia and become popular among targetted customers.

Frequently Asked Questions

Q1.Is Drupal Really Good for SEO?

Yes, the Drupal platform, especially Drupal 9 is a powerful system that ensures optimum search visibility and management of your website. It is a result-oriented  content management system that offers a wide range of modules to control different elements of the site to enhance SEO capabilities.

Q2.What is a Module in Drupal 9 Platform?

A Drupal module is a specific file that contains some kind of functionality to bring the relative feature to the website. You will find an extensive range of modules including SEO modules, content management modules, meta tag management modules, and more.

Q3.What are the Three Types of Modules?

* Core Modules: These modules are included in the main download section of the Drupal platform.

* Contributed Modules: These types of modules are available in the download section that allows you to easily download the same.

* Custom Modules:  These are the modules are something that Drupal developers write by themselves.

How to Boost Your Website Ranking with Drupal SEO Modules?

You’ve built an engaging & brilliant website with the help of top-notch designer and offering latest services. But you aren’t getting desired traffic to your website. Before making customization on design with support of Drupal web developers and content review, consider that you may have made an amazing website, but missing the attention of search engines. But no need to worry Drupal SEO modules are available that can be easily integrated within the website to get higher Search Engine rankings.

What is Search Engine Optimization?

SEO is commonly used with online marketing, but very few people actually have knowledge about it. SEO is an approach to improve website ranking by optimizing its content, URL and Meta tags. However overdoing it will also penalize your website by search engines and ultimately cause lower rating. You can’t just dump keywords and expect good results.

Top Drupal SEO Modules for Website Optimization

There are several crucial parameters on which search engine ranking depends, from Meta tags to site theme. But the most important step to perform when launching your website is integrating Drupal SEO modules that can help with a higher ranking.

In several cases, you won’t have to touch the front-end of your website. With a simple customization and back-end administration, desired search engine results can be achieved to boost website traffic. In this blog post, we list the best Drupal SEO modules that every website must include.

1. Site verification

When building Drupal website, one of the important things need to be done is to verify your website. To verify your website it is important to ensure to search engines that your site is legitimate. A verified website always ranks much higher than an unverified one.
The important thing about this module is that it’s designed for both technical and non-technical users. In simple words, this module simplifies site verification process. Simply install the module, and get desired ranking results.

2. XML Sitemap

Once your site is verified, it is important to set up an XML sitemap. This process lists out your site’s URLs for search engines, thus making it easy to crawl the website. For example, you can submit the XML sitemap in Google Search Console this will help the Google to index the pages.

To initiate the process, you can use the XML sitemap module to start the sitemap generation. In addition, this module automatically submits to all the major search engines, like Ask, Google, Bing, or Yahoo. This help bots to automatically crawl and receive desired results for the website.

3. Google Analytics

Google is considered as the most popular search engine across the globe. Google generates over 5 billion searches on daily basis. With this in mind, a popular element for SEO practices will be Google Analytics, which gives in-depth insights and reports related to your website traffic from Google.

By installing the Google Analytics module, Drupal development services integrate it to get the web statistics tracking system. In addition to that multiple statistics features to your site are also added, including the AdSense support, Page not found (404) tracking, Site Search support, and many more. With these remarkable features, you’ll gain better insight regarding how to meet target audience needs.

4. SEO Checklist

When basic parameters are met, it’s time to build SEO-friendly web pages and content for your site. But, if you’re new to SEO, you will see how much there is to learn for website ranking. In addition, when working with large volume of content, having an additional hand is always beneficial.

The great news is that this Drupal SEO module offers just that. The module is not designed to improve your SEO but is equipped with the information to perform necessary website optimization. Plus, the feature to build SEO checklists can help to ensure you remain on task.

5. Metatag

Metadata, like Meta tags and Meta descriptions, help in further communication regarding what the content is about to the search engines. It is important to publish the content to add appropriate metadata to boost the chances of ranking for specific keywords. In several cases, the metadata is displayed like snippet present in the search results.

By installing the Metatag Drupal module, you can automate the content structure. In addition, this module provides the liberty to override the auto-generated Meta tags or Meta descriptions. This ultimately takes more hands-on approach to optimization as required.

Frequently Asked Questions

1. What are modules in Drupal?

A Drupal module is a collection of files having some functionality and is based on the PHP language. Because the module code executes within the website context, it can use all the functions and access all variables of Drupal core.

2. Is Drupal front end or backend?

Drupal is not just a frond end or backend. It is a CMS to manage your content with inbuilt template engine. Even Drupal can be used as service to store the content and use some front end tools for displaying content.

3. What is Drupal architecture?

Drupal is a free and open source CMS that allows organizing, managing and publishing the content and is built on the PHP based environments. Drupal CMS is highly flexible and robust that can be used to build large & complex sites.

4. What is SEO and how it works?

SEO also termed as search engine optimization, which is the process of optimizing the website to drive organic, or un-paid, traffic from the search engines. In order to perform this, search engines will scan, or crawl, multiple websites to understand what the site is all about.

Wrapping Up

At Drupal India, our team has offered customized Drupal development services. You can hire Drupal web developers for your business needs and we provide solution that capitalizes on the qualities that set your website apart. Whether you’d like to build a brand new Drupal site or extend your existing site with the right modules, we can help.

Top Rated Drupal SEO Modules For Website Optimization

Drupal is a robust and highly customizable CMS allowing users to build search engine friendly websites. And without a doubt, it is very difficult for a website to meet its full potential without following proper search engine optimization.

When it comes to Drupal CMS, there are several modules that can be customized to improve SEO. All these modules help developers, designers and business owners to improve the website performance in search results. At the same time, there is a huge list of modules and choosing from within them is a challenging job. To save you from any trouble, in this blog, we have discussed some of the top Drupal SEO modules to optimize your website.

1. Drupal SEO Checklist

First, on the list, we’ve Drupal SEO Checklist module; it is basically an SEO dashboard that checks whether a website is optimized for the search engines and provides an overview of several SEO functions for the website.

In addition to that, it also helps in executing SEO tasks, recommends multiple SEO modules that further enhance the functionality and also tracks the work done on a specific date and time. It is a perfect module to keep things organized.

2. Redirect

It is very common when changes are done to the website page, which also means changing the URL context. The situation is, that the URL is already cached on search engines – this means that if a user opens the ranked URL, it directs to a link that is no longer present.

Very likely, the user leaves the website and moves elsewhere for the specific data, resulting in lowering your site’s SEO ranking. With the integration of the Redirect module, you can easily redirect the users to a new URL. This simply contributes towards the SEO efforts as it removes the dead links from the website.

3. Pathauto

Pathauto is a highly recommended module that all Drupal development company swears by. When SEO needs to be done, having proper URLs is important if you want the content to rank high on SERPs.

By using the Pathauto module, the need for manual creation of proper URLs for each new node is removed. Instead, the module automatically creates URLs based on particular set patterns that can be user-customized. The URLs created are concise and structured as per the user needs. This Pathauto module is a really simple solution that can boost your SEO.

4. Google Analytics

While not a specific SEO module in itself, Google Analytics is a strong tool for all requirements of a website. It helps to monitor the traffic and keep tabs on an extensive analysis of the website.

When SEO related changes are performed to the website, you might be curious to observe the results it yields. With the Google Analytics module for Drupal CMS, you can simply integrate your website with Google Analytics and check the possible results your efforts bring about.

5. Search 404

The search 404 module helps to handle 404-page errors on the website. Once the module is installed, and when a user enters a URL that displays a 404 page, the output will automatically navigate to the internal website search with the related term present in the URL. Why is this important?

404 page seems to be a negative sign for the visitors. When they found there are no results on the page, they simply switch to another website. This ultimately increases the bounce rate, which is an important parameter search engine uses to rate the website’s quality. Search 404 module helps get over this issue. You can hire Drupal developers to integrate this powerful and feature-rich module within your website.

6. Mollom

Spam is always a major threat that we need to deal with when working with website content. It creates troubles for website visitors and search engines. Sometimes these spam extracts the website page juice. That’s why a module is needed to address this situation.

The Mollon module helps to detect and prevent spam based on the posted content, reputation and user activity history. It operates by blocking the poster immediately or forcing entering the Captcha to be accepted.

Frequently Asked Questions

What are the modules in Drupal?

A Drupal module is a collection of files having some functionality and is written in PHP language. Because the module code executes within the site context, it can use all the functions and access all variables and Drupal core structures.

What is Drupal SEO Tools?

The Drupal SEO Tools is a module that smoothly integrates all-in-one suite of search engine reporting, analysis and optimization tools within the website. It provides a dashboard that integrates the analytics reports with links to webmaster tools and important Drupal SEO modules.

How does SEO work?

SEO involves making prominent changes to the website design and content that make your website properly optimized to the search engine. SEO is the process that website owners implement to make sure that their website ranks higher in the search engines for important keywords and phrases.

Wrapping Up:

The above-discussed modules are the top-rated ones as they are very useful from the editor/administrator perspective. On the other hand, these are the most used Drupal modules for the website’s betterment. For more insights regarding Drupal module developments, it is advised to talk to an expert development company. Share your website requirements and you will get the best output regarding your business growth & productivity.