How to Boost Your Website Ranking with Drupal SEO Modules?

You’ve built an engaging & brilliant website with the help of top-notch designer and offering latest services. But you aren’t getting desired traffic to your website. Before making customization on design with support of Drupal web developers and content review, consider that you may have made an amazing website, but missing the attention of search engines. But no need to worry Drupal SEO modules are available that can be easily integrated within the website to get higher Search Engine rankings.

What is Search Engine Optimization?

SEO is commonly used with online marketing, but very few people actually have knowledge about it. SEO is an approach to improve website ranking by optimizing its content, URL and Meta tags. However overdoing it will also penalize your website by search engines and ultimately cause lower rating. You can’t just dump keywords and expect good results.

Top Drupal SEO Modules for Website Optimization

There are several crucial parameters on which search engine ranking depends, from Meta tags to site theme. But the most important step to perform when launching your website is integrating Drupal SEO modules that can help with a higher ranking.

In several cases, you won’t have to touch the front-end of your website. With a simple customization and back-end administration, desired search engine results can be achieved to boost website traffic. In this blog post, we list the best Drupal SEO modules that every website must include.

1. Site verification

When building Drupal website, one of the important things need to be done is to verify your website. To verify your website it is important to ensure to search engines that your site is legitimate. A verified website always ranks much higher than an unverified one.
The important thing about this module is that it’s designed for both technical and non-technical users. In simple words, this module simplifies site verification process. Simply install the module, and get desired ranking results.

2. XML Sitemap

Once your site is verified, it is important to set up an XML sitemap. This process lists out your site’s URLs for search engines, thus making it easy to crawl the website. For example, you can submit the XML sitemap in Google Search Console this will help the Google to index the pages.

To initiate the process, you can use the XML sitemap module to start the sitemap generation. In addition, this module automatically submits to all the major search engines, like Ask, Google, Bing, or Yahoo. This help bots to automatically crawl and receive desired results for the website.

3. Google Analytics

Google is considered as the most popular search engine across the globe. Google generates over 5 billion searches on daily basis. With this in mind, a popular element for SEO practices will be Google Analytics, which gives in-depth insights and reports related to your website traffic from Google.

By installing the Google Analytics module, Drupal development services integrate it to get the web statistics tracking system. In addition to that multiple statistics features to your site are also added, including the AdSense support, Page not found (404) tracking, Site Search support, and many more. With these remarkable features, you’ll gain better insight regarding how to meet target audience needs.

4. SEO Checklist

When basic parameters are met, it’s time to build SEO-friendly web pages and content for your site. But, if you’re new to SEO, you will see how much there is to learn for website ranking. In addition, when working with large volume of content, having an additional hand is always beneficial.

The great news is that this Drupal SEO module offers just that. The module is not designed to improve your SEO but is equipped with the information to perform necessary website optimization. Plus, the feature to build SEO checklists can help to ensure you remain on task.

5. Metatag

Metadata, like Meta tags and Meta descriptions, help in further communication regarding what the content is about to the search engines. It is important to publish the content to add appropriate metadata to boost the chances of ranking for specific keywords. In several cases, the metadata is displayed like snippet present in the search results.

By installing the Metatag Drupal module, you can automate the content structure. In addition, this module provides the liberty to override the auto-generated Meta tags or Meta descriptions. This ultimately takes more hands-on approach to optimization as required.

Frequently Asked Questions

1. What are modules in Drupal?

A Drupal module is a collection of files having some functionality and is based on the PHP language. Because the module code executes within the website context, it can use all the functions and access all variables of Drupal core.

2. Is Drupal front end or backend?

Drupal is not just a frond end or backend. It is a CMS to manage your content with inbuilt template engine. Even Drupal can be used as service to store the content and use some front end tools for displaying content.

3. What is Drupal architecture?

Drupal is a free and open source CMS that allows organizing, managing and publishing the content and is built on the PHP based environments. Drupal CMS is highly flexible and robust that can be used to build large & complex sites.

4. What is SEO and how it works?

SEO also termed as search engine optimization, which is the process of optimizing the website to drive organic, or un-paid, traffic from the search engines. In order to perform this, search engines will scan, or crawl, multiple websites to understand what the site is all about.

Wrapping Up

At Drupal India, our team has offered customized Drupal development services. You can hire Drupal web developers for your business needs and we provide solution that capitalizes on the qualities that set your website apart. Whether you’d like to build a brand new Drupal site or extend your existing site with the right modules, we can help.

Top Rated Drupal SEO Modules For Website Optimization

Drupal is a robust and highly customizable CMS allowing users to build search engine friendly websites. And without a doubt, it is very difficult for a website to meet its full potential without following proper search engine optimization.

When it comes to Drupal CMS, there are several modules that can be customized to improve SEO. All these modules help developers, designers and business owners to improve the website performance in search results. At the same time, there is a huge list of modules and choosing from within them is a challenging job. To save you from any trouble, in this blog, we have discussed some of the top Drupal SEO modules to optimize your website.

1. Drupal SEO Checklist

First, on the list, we’ve Drupal SEO Checklist module; it is basically an SEO dashboard that checks whether a website is optimized for the search engines and provides an overview of several SEO functions for the website.

In addition to that, it also helps in executing SEO tasks, recommends multiple SEO modules that further enhance the functionality and also tracks the work done on a specific date and time. It is a perfect module to keep things organized.

2. Redirect

It is very common when changes are done to the website page, which also means changing the URL context. The situation is, that the URL is already cached on search engines – this means that if a user opens the ranked URL, it directs to a link that is no longer present.

Very likely, the user leaves the website and moves elsewhere for the specific data, resulting in lowering your site’s SEO ranking. With the integration of the Redirect module, you can easily redirect the users to a new URL. This simply contributes towards the SEO efforts as it removes the dead links from the website.

3. Pathauto

Pathauto is a highly recommended module that all Drupal development company swears by. When SEO needs to be done, having proper URLs is important if you want the content to rank high on SERPs.

By using the Pathauto module, the need for manual creation of proper URLs for each new node is removed. Instead, the module automatically creates URLs based on particular set patterns that can be user-customized. The URLs created are concise and structured as per the user needs. This Pathauto module is a really simple solution that can boost your SEO.

4. Google Analytics

While not a specific SEO module in itself, Google Analytics is a strong tool for all requirements of a website. It helps to monitor the traffic and keep tabs on an extensive analysis of the website.

When SEO related changes are performed to the website, you might be curious to observe the results it yields. With the Google Analytics module for Drupal CMS, you can simply integrate your website with Google Analytics and check the possible results your efforts bring about.

5. Search 404

The search 404 module helps to handle 404-page errors on the website. Once the module is installed, and when a user enters a URL that displays a 404 page, the output will automatically navigate to the internal website search with the related term present in the URL. Why is this important?

404 page seems to be a negative sign for the visitors. When they found there are no results on the page, they simply switch to another website. This ultimately increases the bounce rate, which is an important parameter search engine uses to rate the website’s quality. Search 404 module helps get over this issue. You can hire Drupal developers to integrate this powerful and feature-rich module within your website.

6. Mollom

Spam is always a major threat that we need to deal with when working with website content. It creates troubles for website visitors and search engines. Sometimes these spam extracts the website page juice. That’s why a module is needed to address this situation.

The Mollon module helps to detect and prevent spam based on the posted content, reputation and user activity history. It operates by blocking the poster immediately or forcing entering the Captcha to be accepted.

Frequently Asked Questions

What are the modules in Drupal?

A Drupal module is a collection of files having some functionality and is written in PHP language. Because the module code executes within the site context, it can use all the functions and access all variables and Drupal core structures.

What is Drupal SEO Tools?

The Drupal SEO Tools is a module that smoothly integrates all-in-one suite of search engine reporting, analysis and optimization tools within the website. It provides a dashboard that integrates the analytics reports with links to webmaster tools and important Drupal SEO modules.

How does SEO work?

SEO involves making prominent changes to the website design and content that make your website properly optimized to the search engine. SEO is the process that website owners implement to make sure that their website ranks higher in the search engines for important keywords and phrases.

Wrapping Up:

The above-discussed modules are the top-rated ones as they are very useful from the editor/administrator perspective. On the other hand, these are the most used Drupal modules for the website’s betterment. For more insights regarding Drupal module developments, it is advised to talk to an expert development company. Share your website requirements and you will get the best output regarding your business growth & productivity.