Tips On How To Improve Website Conversion Rate

Building an attractive and highly-functional website is very crucial, but one must not lose sight of what their website is aimed for – to boost conversion rate and increase more sales. The more conversions take place, the more revenue your business will achieve.   

According to a survey, website conversion rates average around 2%, which means for every 100 visitors that visit your website, approx. 2 visitors must convert into customers. Many sites witness around 0.1 to 0.2% conversion rate. If your is one website among them, it’s high time to rethink your conversion strategy.   

As a business owner, it’s very prominent to address any barrier to conversion. To achieve it, you should calculate the conversion rate of your website and analyze why visitors aren’t taking much interest in your website. The easiest solution will be to hire Drupal developers from a well-known organization like ours. We ensure our client’s website is created as per their demands and the latest trends. Also, we deploy our digital transformation team to help the website increase its conversion rate for both Android and iOS. For this, you can call us or visit our website to know more about our services and marketing trends. Until then, here are a few ways in which you can increase your website’s conversion rate.   

Tips to increase your conversion rate  

1) Choose a responsive design  

According to a survey, around 31% of all traffic to the top digital assets came from mobile devices. Therefore, creating a mobile-friendly website is paramount. To achieve this, you will need to choose a responsive design that fits into any screen- desktops, laptops, smartphones, and tablets. Also, the web pages, features, and actions should be easily available, regardless of the device used. Think for yourself – will you keep your mobile adjusting according to the site or read the content somewhere else to access the services or products? Definitely not, and so will your customers.   

2) Choose a simple design  

Many years ago, web-design trends were very popular with so many animations and flashes. The current trend demands a clean and simple flat design. So, if your website looks overboard to impress visitors with quirky features, give it a rethink. It’s time to rebuild your website into a clean layout with impressive content and offerings. Bombarding your visitors with useless flash and animation will not just annoy them, but also slow down the loading time of your website, which again results in losing potential customers.   

3) Avoid stock photos  

Firstly, stock photos look great on blog posts. However, they look bizarre on the website’s “About Us” page, where you get to impress your visitors with a strong portfolio. If you want to include images of your team, hire a professional photographer and let them do the wonders. Remember –you cannot convey your talent, skills, and professionalism with a website that contains stock photos.   

4) Simple Navigation  

When people visit your website, they must find what they are looking for within a few seconds. If the search time exceeds, they will quickly leave your site to find another one. Therefore, a simple navigation tool is crucial for an improved conversion rate. Too many options given in the navigation menu often overwhelm the visitors. To avoid such a situation, have a clear path to whatever action you want your visitors to complete including the submission form and destination pages.   

5) Make it easy for visitors to contact you  

Adding a phone number is always a great idea for visitors to contact you. A quote request with a general contact form is ideal for visitors who wish to inquire about your services. A simple three-field consultation-request form also helps visitors to gather all the information they need with the initial contact made. After all, no user wants to be pitched and sold out in their first consultation – they simply need information about your products and services.  

6) Eliminate the social media feed  

When the social media concept was first introduced, every marketer added their social feeds on their websites. Nowadays, consumers are well-aware of how to reach the brands of their interest on social media. Adding Facebook and Twitter feeds on your website will drift away from your consumers from your conversion goals 

Instead, place social icons in the footer or sidebar and link them to your social media accounts. The goal is to make visitors read the content available on your website, complete the forms and make the purchase, not simply scroll through your previous social media posts and tweets.   

Summary  

We have listed down the top tips on how to improve your conversion rate and business sales revenue. If you are looking for more tools and strategies to set up the heatmaps and split testing landing pages, explore our wide range of digital transformation services provided by top Drupal support team in town. Connect with our team or call us for professional assistance and friendly advice.   

FAQs  

Is the homepage the most crucial page of a website?  

Yes, but partially. Gone are the days when people visited a website’s homepage and then started searching for what they were looking for. Today, people use advanced search engines, voice interfaces, and social media pages to search for their requirements and get direct links to the most relevant page.   

Is content marketing relevant to conversion rates?  

Creating compelling content about your products and services will surely draw the attention of your users and boost sales. Make sure the content is reliable, engaging, and easy to understand.  

How to improve my landing page?  

Simply creating good quality content is not enough, unless you have a clear and to-the-point CTA (Call-to-Action). Improving your landing page is very important to increase your conversion rate. It is because the visitors are often taken to a site rather than a referral site or a search engine like Google based on their web search.   

How to Install Google Analytics in Drupal & How to Use It

Easy to analyze the performance of your website by configuring and install Google Analytics Module by following our simple guide. It’s a part of Drupal 9 development to make your platform much more accessible and result-oriented from the business perspective.

Having a business website is one thing and knowing the performance of your site is another.

It is imperative for growth-oriented business owners like you to get into the insights of your website to know:

* How many visitors are coming to your platform?

* How much time do users spend on your site?

* Which pages are top-performing?

* What is the SEO ranking of your web pages?

* What is the customer behaviour on your site?

Thus, to know it all, you need to install and install Google Analytics module on your Drupal website.

So, here in this post, we will show you how to install and set up a GA module on your website that easily helps with Drupal development to a great extent.

But before we start that, let’s first know why do you need Google Analytics integration with Drupal 7, Drupal 8, or Drupal 9 platform.

Table of Content

A.Why Google Analytics?

B.Know More About Google Analytics Module

C.How to Setup & Install Google Analytics in Drupal?

C.1.Step.First Get the Google Analytics ID

C.2.Step.Install the Drupal Module and Do the Basic Setup

C.3.Step.Setup Using the Module’s Key

C.3.1.Step.Single or Multiple Domains

C.3.2.Step.Page Tracking

C.3.3.Step.Role Tracking

C.3.4.Step.User Tracking

C.3.5.Step.Download and Link Tracking

C.3.6.Step.Message Tracking

C.3.7.Step.Search and Ad Tracking

C.3.8. IP Address Anonymizing

C.3.9.Step.Customized Dimensions & Metrics

C.3.10.Step.Advance Settings

D. Concluding Thoughts

Why Google Analytics?

Google Analytics is you know the favourable choice of integration for SEO and marketing professionals to understand the website’s performance. Not just marketers, but also enterprise owners, developers, admins, and other professionals need GA integration to have a clear view of the site.

* GA helps in knowing better about your customers, their behaviour, from where they come from, for how long they access your site, etc.

* Get a deeper understanding of customer behaviour in terms of finding your site user-friendly or not.

* Evaluate and optimize content marketing campaigns, website pages, blogs, social media, and more.

* Analyze the capability of your Drupal platform.

* Download and share the detailed report of Google Analytics to analyze the current behaviour.

Get to Know About Google Analytics Module for Drupal

If you are thinking Google Analytics Module is similar to the generalized version of the integration, then it’s not. All you need is to get the Google Analytics ID and the Drupal platform will do the rest. So, unlike the usual practice of copying the Google Analytics ID and paste into the HTML of all web pages, you only need to set it up swiftly.

How to Setup or Install Google Analytics Module in DrupalIndia?

1.First Get the Google Analytics ID

The first step of installing and setting up the Google Analytics Module in Drupal 9 or Drupal 8 starts with getting the GA ID. For this, you need to follow the simple steps:

* Go to the Google Analytics site.

* Open the “Admin”, tab.

* Click on, “Create Property”.

* Select the Property as your Drupal Website.

* Fill out the required details and complete the registration process.

* Go to the “Property Settings” page and copy the Property ID.

2.Install the Drupal Module and Do the Basic Setup

Next in the line is to do the basic setup of the Google Analytics Module on your preferred choice of Drupal platform. For this, simply download the GA module and enable the same on your Drupal website. Once download, then you need to follow the below-mentioned steps.

* Click on “Configure” to open the module settings.

* Go to “General Settings” and paste the Property ID generated in the first step of the process.

* Follow the ID entry format specified by the Drupal admin dashboard.

* After that save the configuration.

3.Setup Using the Module’s Key

In addition to generating the Property ID and submitting the same, you can also enable the tracking scope. It will be tracked for the below-mentioned list of settings.

  1. Single or Multiple Domains: Configure the functionality of the GA module for any single or multiple domains based on the Drupal platform. The above-mentioned setting is for the single domain and for multiple ones there will be different steps.
  2. Page Tracking: It is to up you to decide which pages on the Drupal website need to be tracked and which are not required. Accordingly, you can include the GA tracking codes on respective pages.
  3. Role Tracking: Tracking user on your website has of imperative importance for which whole integration is discussed. From the role tracking feature, you can exclude the role of admin that will be of no use to you.
  4. User Tracking: There is a possibility to enable the user tracking functionality in which users can also decide whether they need GA-tracked or not. From a business point of view, it is better to switch the default mode to track all the users on the platform analyze their behaviour towards the website.
  5. Download and Link Tracking: This GA tracking feature allows you to analyze how many users click on your site and how many files are downloaded. On top of that, you can select the link and the file extension type to be tracked
  6. Message Tracking: With this integration, you can track the error, warning, or any other status messages received by customers. It enables you to analyze the website’s usability.
  7. Search and Ad Tracking: This setting allows you to track the performance of internal keywords integrated with AdSense ads and measure the overall performance. It further allows you to track the ads based on demographics, interest, remarketing, and more.
  8. IP Address Anonymizing: By enabling this setting, you can hire the last part of the IP address of users.
  9. Customized Dimensions & Metrics: With this particular setting, you can track a particular scenario of your site. For example, you can track the performance of a specific webpage, content, and the difference between logged in and logged out.
  10. Advance Settings: It includes some of the advanced level settings like caching the tracking code file, enabling the GA debugging, JavaScript code snippets, and more.

Concluding Thoughts

From the above discussion, you must have got an idea as to how to install Google Analytics Module in Drupal 9 or any other version of the same platform. Next is getting reliable technical support to configure the same along with getting Drupal support and maintenance from DrupalIndia.

Frequently Asked Questions

Q1.What are Drupal Modules?

Drupal Modules is a collection of files with each containing a specific sort of functionality and providing valuable features to your website. The modules are written in PHP and provide easy accessibility to your Drupal 8 or Drupal 9 website to meet business objectives.

Q2.How to Setup Google Tag Manager on Drupal 9?

Basically, you need to follow the below steps to set up Google Tag manager on the Drupal 9 platform.

* At first, create your Google Tag Manager Account and Container.

* Install the Drupal 9 module.

* Add the Google Analytics ID into the Google Tag Manager.

* Configure the Google Tag Manager Module on your Drupal 9 website.

* Lastly, disable the Google Analytics Module.

Q3.Apart from Google Analytics Which Other Modules are Recommended for Drupal 9?

There is a list of modules to integrate with the Drupal 9 platform.

* Paragraphs Module

* Admin Toolbar Module

* Display Suite

* Webform Module

* Devel Module

* Drupal GraphQL Module

* Pathauto Module

Read More about Drupal 9 Offers Profitable SEO Capabilities.

Top Reasons to Choose Drupal for Insurance Industry

So, you are planning to choose a CMS (Content Management System) for your organization. Before making a firm decision, understand the nature of your industry to make sure it meets your customer’s expectations. In this blog, we shall discuss the top benefits of choosing Drupal (a CMS) for the insurance industry.

What is CMS?

CMS refers to Content Management System, a software application that helps users build and manage their website without any coding expertise. With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. One can also customize the design and functionality as per their website requirement by downloading or purchasing templates and extensions. With CMS, you can also have multiple users operating in the back-end on the same tool.

If you are wondering how one software does all of it, our Drupal development company will help you dive deeper to get the answers.

How does a CMS work?

Before we understand the CMS operation, let’s first understand what it’s like to create a website from scratch.

Firstly, start with HTML to add texts, images, navigation bars, and other building blocks of your website. Add CSS to style these elements to bring uniqueness and a positive impression of your brand. Then, write some JavaScript to add more advanced functionality to your site, such as slide-in CTAs. After that, upload the HTML file to your server, and it will file it in your database.

Whenever you want to make some changes to your site such as, uploading new content, changing graphics, or fonts – you have to download files from the server, open them, and change the HTML code. Make sure you don’t break any links or disrupt something before uploading the files back to your server.

If this entire procedure feels intimidating to you, we recommend you hire Drupal developers to create a website that fetches traffic and brings business to it.

What does Drupal offer as a CMS?

Drupal was first designed to offer open-source CMS solutions rendering the front-end of the entire website. Since 2001, Drupal has been winning hearts, thanks to its exciting features like ease of content creation, management, and low maintenance cost.

Drupal can deliver an innovative digital experience with its interactive and unique front-end designs and fast-loading websites. In 2021, the users gave utmost importance to the experience that brands provide their audience. Customers interact with brands whose websites are easy to find, navigate, and offer personalized solutions depending on the taste, preferences, and the customer’s browsing history.

Read More:- Key Factors to Keep in Mind When Updating Drupal CMS Website

Why Should Insurance Industry choose Drupal as their CMS?

Talking about the insurance industry, data is everything for them. As a result, this industry always feels overburdened with paperwork like claims, forms, audits, case management, and so on. All the procedures are lengthy and time-taking. The insurance industry, therefore, requires managing day-to-day operational costs. Also, they streamline the repository at a central location while enabling the entire team to access it from anywhere.

For every insurance company, customer experience and data are crucial elements. Therefore, an ideal CMS for the insurance industry is the one that supports data portability, integration, and help achieve:

Customer loyalty: Insurers need to build a loyal customer base by delivering them upgrades of existing services or new services, depending on their browsing history.

Revenue Growth: Annual inflation in the revenue of the insurance company is as critical as any other industry

Operating Efficiency: To complete the daily workloads of an insurance company comes at a huge cost. With CMS they can optimize their activities to process efficacy.

Enhanced Conversion: Offer personalized data analysis to increase conversions.

Customer Experience: It offers the utmost CX to every valued customer to make a favourable impression

Benefits of Drupal for the Insurance Industry

Drupal not just provides quick solutions but also increases efficiencies over legacy CMS. Below are the top reasons why to opt for headless CMS as Drupal:

Latest innovation and ideas: Drupal offer more than 15,000 modules around content management, SEO, UI, UX, accessibility support, security, and more. Insurance companies can leverage these offerings and enhance the digital experience for their clients by creating dynamic pages that foster innovation.

Data Security: Drupal is an open-source CMS and therefore, it is considered to be vulnerable. However, Drupal offers additional security where information is constantly transmitted, passwords are encrypted, and the community reviews the modules to ensure a hassle-free experience.

Cost Savings: With Drupal, organizations can save costs on software hosting, availability, security, and updates. A headless CMS is often considered as a SaaS product, selected by the organization to decrease the overall cost of management and maintenance.

Scalability: Drupal is highly scalable, which means the concurrent pages can run simultaneously without affecting the site performance.

Content Layout: Drupal offers an HTML content layout and elements like tabs, images, lists, and more.

Marketing Agility: Drupal helps facilitate market agility by making it easier to create landing pages, build campaigns, and send content to multiple destinations so that the entire team coordinates to increase site traffic and conversions.

SEO: With Drupal, one can enable organizations to increase content efficiency by providing SEO solutions. The CMS software allows content marketers to get a better ranking and improve the website visibility on Google SERP.

Read More:- How to Keep SEO Intact When Planning for Drupal 8 Migration?

Final Thoughts

The insurance sector is a critical and data-driven industry, which grows very slowly, which may be due to the lack of advanced technology adoption. The increasing competition and customer expectations have motivated the insurance companies to leave their traditional methods and match with fickle-minded customers who are subject to vulnerabilities.

Given the requirements of the insurance industry and the features that Drupal provides – This CMS solution is perfect to offer a seamless omnichannel experience while reducing the operational costs for the insurance companies.

To know more about Drupal website development and services, connect with our team today!

Frequently Asked Questions

Q1.How do I know if Drupal is the right choice for my business?

To ensure your customers get the best digital experience with features like reusable content, multi-channel publishing, and personalization, then Drupal is the best choice for your business.

Q2.There are lots of CMS choices. Why choose Drupal?

Drupal is an open-source content management framework that supports millions of websites and applications. It powers many of the web’s most influential platforms and keeps up with the demands of managing its content operations.

Q3.What’s a Drupal module?

Modules are collections of functions that extend Drupal and enhance its functionality. For instance, you need to integrate with an email management tool that’s not included in Drupal’s core features. You can add that functionality by using a module the community has contributed to or by creating your own.

Strategical Measures to Implement before Drupal Website Launch in 2021

Preparing to launch a Drupal website is exciting for businesses & individuals. It involves different steps regarding what elements of website requires revamp, styling and engaging design implementations. This becomes challenging if you haven’t made relevant strategies to track of all the tasks. Several areas need to be considered, like hosting, frontend, and backend solutions. For backend CMS is already chosen meeting your company’s needs.

Most important, you need to identify if there aren’t any errors and everything is pixel-perfect. The next step of Drupal Web Development is to monitor the webpage performance. Finally, a few marketing actions are required to attract more visitors to the website. In this blog post, you’ll find the key measures we suggest to implement before drupal website launch.

1. Security

Once the website is published, it becomes vulnerable to cyberattacks. Luckily, several methods are present to prevent & protect against such threats. Make sure the webpage is integrated with the SSL certification enabling usage of the HTTPS protocol. The best thing is it processes, and delivers sites from the server to the web browser. The Drupal CMS provide error reports of every security breach, including the latest versions of the system. The latter is important to keep website up-to-date for smooth running. The software updates comprise of bug fixes and security improvements.

2. User Experience Testing

Testing team have already done several tests regarding user experience at multiple stages of the Drupal ecommerce development process. But it’s better to stay safe and schedule proper testing before the website launch. Cross-check following things:

• Interaction – whether the website is intuitive and seamless in operation.

• Mobile-Friendly – Whether it is compatible and operates on different devices or not.

• Performance – Whether website works in different browsers or not.

• Submitting the contact forms to reach you.

• Internal linking, to check the company logo to the homepage.

3. Content Checking

Launching a website, you definitely look to engage the visitors with the quality content. Your content team and designers did their best, but still some mistakes are overlooked. To improve the chances of identifying them, you can engage experts to check the content. Experts should proofread page content, case studies, blog posts, and e-books for grammar, with proper focus on typos. Make sure to check:

• No lorem ipsum content is left.

• All formatting is correctly done.

• All content is optimized for SEO.

• Company contact details is accurate.

• Content is consistent and aligns well with the brand tone.

4. SEO

The core agenda of website is to engage as many visitors as possible and retain them in company’s offer. To achieve such goals, it becomes crucial to implement different SEO elements so that it could rank higher on Search Engine Result Pages (SERP) and become visible to the target audience. Once you hire Drupal developers they focus on the key sections to ensure website runs perfectly after launch.

Site speed

The site speed impacts the ranking position. Websites that load slower have higher bounce rates and users usually move to another website. When your site loads faster, users will more likely stay on it making it rank in Google results?

Sitemap

Create an XML sitemap and with its usage the search engine crawler will easily see and index the website content. A sitemap is created before a new website launch.

Robots.txt

Another crucial guideline for the Google is the robots.txt file. This simple text file guides the robots out which pages of the website should they index, and which ones they shouldn’t. If you aren’t sure whether robots.txt file is integrated within the website, check it in your website’s root directory.

5. Social Media Integration

If you haven’t created social media accounts, it is the right time for your website to boost your business. Every social platform gathers different set of audiences. That’s why it’s significant to perform the research work to see which the trending topic engaging visitors is. Once you have the accounts on the selected social media platforms, build a consistent strategy to promote your website launch. You must decide how long to promote it and what parameters to cover and prepare content in advance.

Wrapping Up

As you can see earlier, there are several things can be done to ensure that the most essential features of your drupal website are properly running before you launch. We’ve discussed the most relevant ones, and there are many more tweaks available for the optimizations to apply. There’s always something additional you perform to boost your visitor numbers. With services from Drupal 9 development, you can reshape the way your website attracts and keeps visitors. Many reputed development companies are available that can help to build as well as launch your website in an effective manner.

Frequently Asked Questions

1. What is the purpose of Drupal?

Drupal is free, open source software that can be used by individuals or users having less technical knowledge to easily create and manage different types of websites. The application includes a content management platform and a development framework.

2. Can Drupal 8 be used for mobile apps?

No matter what form of mobile app you decide on, Drupal 8 development offers a solid platform for serving your data to a multitude of user interfaces whether we talk about the mobile apps, websites, smart televisions, information boards or simple input into another system.

3. What language does Drupal use?

Drupal is PHP based language and every developer needs to know PHP language for any development or customization work. The reason for using PHP is it is a programming language that is flexible and simple to learn, even if you come from a different knowledge background.

4. Is Drupal free to use?

Drupal is a free, open-source content management system (CMS) having a big and supportive community. It’s used by millions of people and organizations across the globe to build and manage their websites. Government websites are also Drupal built as they demand advanced security and flexibility. Drupal is free to download and with simple modification the platform can be extended.

Tools for Creating a Drupal Website Documentation

Documentation is a part of the product, its useful supplement, and a guide – for the programmer, the manager, the product owner, and the end-user. A nicely-dependent and nicely-written documentation is a win-win. On the other hand, you minimize the scope of the issues that the client will ask you about, and on the other – you are making it less difficult for those who will join your group or who will take over the gadget guide once you. Consequently, having and (which is mainly vital) keeping the most up-to-date documentation is funding and a strategic flow, mainly in huge tasks.

At the very best degree of generalization, we are able to divide the challenge documentation into the machine documentation and the end-user documentation.

The first type of materials can be of specific interest to Drupal Website Development, the second one – most customarily to the client and the quit user (the net user). However, how to deal with explaining all the intricacies and specifics of a given mission, how to quality report the approaches taking place in the back-end, and the way to dispel the users’ doubts in a visible-based totally and easy way? To the rescue comes a whole variety of equipment, which with their functionalities will assist you to answer those questions, as well as create your internet site documentation.

Types of Documentation and Their Tools

E-book Documentation

One of the commonly used forms of accumulating documentation is developing hierarchic content with chapters and subsections – much like in an ebook, i.e., a paper version of the instructions for customers that incorporates every product.

There are numerous tools for growing such a content material shape. They all have integrated text editors that will let you effortlessly upload a code fragment, lists, tables, and media attachments.

Confluence

Confluence is one of the Atlassian corporation’s more fun and effective equipment. The creators themselves describe it as a friendly location wherein understanding and cooperation meet. It generally works with this device to prove it to be actual. We’re already used to wiki pages’ structure, so even non-technical people can navigate and add content in Confluence.

After some easy steps (in particular in case you already use different Atlassian merchandise) you get a personalized website with the opportunity of making more than one area (e.g., for numerous product versions) inside which pages with articles may be created. You’ve got an in-depth education and numerous dozen content material templates at your disposal. The introduction of your “e-book” is facilitated by the possibility of loose dragging and selecting the order and place of the added subpages, as well as the possibility of tagging, liking, commenting, and marking them. The device is visually clean and legible. In addition, the free model gives 2GB of the area at your disposal, and you can invite up to 10 humans to cooperate. Confluence is worth trying, in particular, if you maintain your code in the Bitbucket repository and distribute obligations to the usage of the Jira software program.

GitHub Pages and GitLab Wiki

If you like to preserve your documentation close to your code, the perfect answer is the wiki functions supplied by hosting websites created for this specific reason. positive, you don’t have article templates at your disposal here, but the entered content is constantly handy – proper next to the repository, tasks, or new code implementation methods. The content enterprise is just like the previously stated Confluence. Gitlab even allows you to import the existing documentation from this tool. person articles can be grouped by indicating the course within the directory tree of your chapters. Whilst adding content material, you’ve got at your disposal an easy editor that supports such codecs as Markdown, Rdoc, AsciiDoc, reStructuredText, or Org, and the ebook manner itself is performed by way of adding another code package (commit message). Github Pages also comes with default skins with the intention to make your documentation page appearance professional.

Camunda Modeler and System Avenue

If the Workflows module center around which the functioning of the complete internet site revolves, then for the expertise of all dependencies and approaches taking area on the internet site (e.g. how the manner of taking a loan, making use of for funding, reserving a visit, etc. is being completed) such tools like Camunda Modeler or procedure street will prove to be a useful help. They’re useful both in planning the methods and in documenting them. The principal purpose of these gears is to assist enterprise method management (BPM) and (in the case of Camunda) to create decision model and Notation (DMN) bushes.

Wrapping Up

There are many tools to help you create and, greater importantly, hold updated documentation. Which of them to choose depends on your venture’s specifics – its length, wide variety, and the form of modules used. It’s additionally motivated by means of whether the internet site is usually static or technique-based totally, who will create and use the documentation, whether or not you want to proportion it, and lots of, many more elements. However, the truth is that the documentation is a part of the product and has an economic price – because it allows reducing the prices (i.e., the Drupal 8 Development company’s hours to familiarise themselves with everything) – will stay. Desirable documentation also allows drawing clients! Hire Drupal website Developers today!