A year ago, Google started recognizing Page Experience as a ranking factor in an attempt to prioritize user experience among overall ranking scores. Page experience includes two main types of signals:
- Core Web Vitals
- Search Signals
Although Search Signals focus on mobile-friendliness, security, and safe browsing, Core Web Vitals measure user experience for loading performance, interactivity, and visual stability of the page.
The Core Web Vitals consist of three metrics that measure how likely site visitors wait on the page until they begin using it. These metrics include:
- Largest Contentful Paint (LCP): It measures when the main content gets downloaded, visible, and useful to the site visitor.
- First Input Delay: It measures how long a user has to wait for the site to react when they start interacting with a web page element like a link.
- Cumulative Layout Shift: It helps measure how much time it takes for the content to stop shifting around and remain stable for users to successfully interact with it.
Ranking higher on the search engines means you have optimized your website based on Core Web Vitals metrics performance reports. If you use Drupal CMS displays all the strengths and weaknesses related to these scores.
Drupal and Core Web Vitals
HTTP Archive published a research report in which CMS achieved the best Core Web Vitals scores. The HTTP Archive challenge examined WordPress along with Drupal, Joomla, Squarespace, and Wix. According to the report, the top-ranked CMS for LCP is Drupal, whereas the lowest-ranked CMS is Wix. Drupal SEO is the winner, but only because of the other CMS scores which were very low.
On the other hand, the FID scores were very high. In terms of Cumulative Layout Shift (CLS), Drupal was the winner again, but this time with a solid 70% of Drupal website development sites providing a quality CLS experience. Wix came in third place, beating WordPress in the long run.
What are the top CMSs for Core Web Vitals?
According to a recent survey, the top-performing content management systems (CMS) have been listed. In this blog, we have reviewed the top six popular CMS and discovered the best-performing CMS outpaces their competitors and margins. Although the global data may slightly vary from the US data, but not to an extent that it changes the overall ranking of the CMS mentioned here.
The HTTP Archive uses two datasets to arrive at the core web vitals rankings of all content management systems. these datasets include:
- Crux dataset: The Crux dataset consists of actual website visits by real people who chose anonymously allowing Core Web Vitals data to get collected from the websites they wish to visit.
- Lab dataset: The lab dataset arrives from a crawler that collects data from a wide range of websites. It simulates mobile devices and mobile connectivity to arrive at the ranking scores.
Both the datasets help determine the core web vitals scores for all the CMS and are published for the positive feedback.
Now, let’s find out the leading Core Web Vitals:
Duda refers to a professional website builder platform that allows businesses to quickly get online without thinking much about the underlying technology. Its prime focus is to give customers the ability to focus on their business while Duda takes care of the entire technical whereabouts.
Duda, when reviewed by HTTP Archive technology report data, it was leading the pack by a significant margin, leaving behind the Wix and Squarespace data. This trend continues with the latest performance data published this year.
This Core Web Vital has outpaced the competition with exceptional wide margins. Wix, in the second place, is trailing behind Duda by 23%. However, it doesn’t surprise the market as experts indicated that website performance will be the prime focus of Duda. A data-driven approach got shared to identify areas of improvement, which resulted in rolling out updates to customer websites for them to enjoy the user-friendly and quick performance.
The second winner that made this list is the open-source CMS Drupal. Previously this position was held by Wix, but with the last survey, the percentage of Drupal development agency sites with a good core web vitals score exceeded 50.2%.
In 2022, Drupal races past Wix with a score of 58.2%, with Wix trailing behind with a score of 54.0%.
Instead of focusing on performance improvement, the percentage of sites with a passing core web vitals fell, unfortunately. It contributed to Wix dropping from position #2 to #3. Experts report that Wix’s performance was at 55.3% of sites built with Wix enjoying a passing core web vital score.
Squarespace is leaping ahead with a strong improvement to the performance of its platform. In past surveys, it got ranked at 31.45% of sites passing CWV. In the most recent survey, 42.84% of Squarespace sites have a passing CWV score.
WordPress performance increased from 31% to a whopping 37.4%, which is a significant amount of improvement. It reflects the fine work of the WordPress performance team working with WordPress to enhance it further.
The WordPress performance team recently released an experimental performance plugin as part of their effort to try out performance improvements before implementing it into the main WordPress core.
Unfortunately, Joomla didn’t make it into the rankings surveyed by HTTP Archive last time. However, this year, it has scored 30.5%, which has helped Joomla jump right behind WordPress with a score of 35%.
If you are planning to get your hands dirty in app development processes, it is advisable to keep a good eye on these metrics while building a new website. The Drupal migration services helps track these vitals across pages and addresses the site speed issues before the site goes live.
How to optimize core web vitals?
- Implement lazy loading
- Optimize and compress images
- Offer dimensions for images and embeds
- Improve server response time
What is the purpose of Core Web Vitals?
The Core Web Vitals report showcases the page performance, based on real-world usage data popularly known as field data. Longer page load times offer a severe effect on bounce rates.
How to prepare Core Web Vitals for Google?
Here are some crucial tips to get ready for the Core Web Vitals update:
- Test your pages with Google Lighthouse and third-party testing tools
- Largest contentful paint (LCP) optimization
- First Input Delay (FID) Optimization
- Cumulative Layout Shift (CLS)