So, you are planning to choose a CMS (Content Management System) for your organization. Before making a firm decision, understand the nature of your industry to make sure it meets your customer’s expectations. In this blog, we shall discuss the top benefits of choosing Drupal (a CMS) for the insurance industry.
What is CMS?
CMS refers to Content Management System, a software application that helps users build and manage their website without any coding expertise. With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. One can also customize the design and functionality as per their website requirement by downloading or purchasing templates and extensions. With CMS, you can also have multiple users operating in the back-end on the same tool.
If you are wondering how one software does all of it, our Drupal development company will help you dive deeper to get the answers.
How does a CMS work?
Before we understand the CMS operation, let’s first understand what it’s like to create a website from scratch.
Whenever you want to make some changes to your site such as, uploading new content, changing graphics, or fonts – you have to download files from the server, open them, and change the HTML code. Make sure you don’t break any links or disrupt something before uploading the files back to your server.
If this entire procedure feels intimidating to you, we recommend you hire Drupal developers to create a website that fetches traffic and brings business to it.
What does Drupal offer as a CMS?
Drupal was first designed to offer open-source CMS solutions rendering the front-end of the entire website. Since 2001, Drupal has been winning hearts, thanks to its exciting features like ease of content creation, management, and low maintenance cost.
Drupal can deliver an innovative digital experience with its interactive and unique front-end designs and fast-loading websites. In 2021, the users gave utmost importance to the experience that brands provide their audience. Customers interact with brands whose websites are easy to find, navigate, and offer personalized solutions depending on the taste, preferences, and the customer’s browsing history.
Why Should Insurance Industry choose Drupal as their CMS?
Talking about the insurance industry, data is everything for them. As a result, this industry always feels overburdened with paperwork like claims, forms, audits, case management, and so on. All the procedures are lengthy and time-taking. The insurance industry, therefore, requires managing day-to-day operational costs. Also, they streamline the repository at a central location while enabling the entire team to access it from anywhere.
For every insurance company, customer experience and data are crucial elements. Therefore, an ideal CMS for the insurance industry is the one that supports data portability, integration, and help achieve:
Customer loyalty: Insurers need to build a loyal customer base by delivering them upgrades of existing services or new services, depending on their browsing history.
Revenue Growth: Annual inflation in the revenue of the insurance company is as critical as any other industry
Operating Efficiency: To complete the daily workloads of an insurance company comes at a huge cost. With CMS they can optimize their activities to process efficacy.
Enhanced Conversion: Offer personalized data analysis to increase conversions.
Customer Experience: It offers the utmost CX to every valued customer to make a favourable impression
Benefits of Drupal for the Insurance Industry
Drupal not just provides quick solutions but also increases efficiencies over legacy CMS. Below are the top reasons why to opt for headless CMS as Drupal:
Latest innovation and ideas: Drupal offer more than 15,000 modules around content management, SEO, UI, UX, accessibility support, security, and more. Insurance companies can leverage these offerings and enhance the digital experience for their clients by creating dynamic pages that foster innovation.
Data Security: Drupal is an open-source CMS and therefore, it is considered to be vulnerable. However, Drupal offers additional security where information is constantly transmitted, passwords are encrypted, and the community reviews the modules to ensure a hassle-free experience.
Cost Savings: With Drupal, organizations can save costs on software hosting, availability, security, and updates. A headless CMS is often considered as a SaaS product, selected by the organization to decrease the overall cost of management and maintenance.
Scalability: Drupal is highly scalable, which means the concurrent pages can run simultaneously without affecting the site performance.
Content Layout: Drupal offers an HTML content layout and elements like tabs, images, lists, and more.
Marketing Agility: Drupal helps facilitate market agility by making it easier to create landing pages, build campaigns, and send content to multiple destinations so that the entire team coordinates to increase site traffic and conversions.
SEO: With Drupal, one can enable organizations to increase content efficiency by providing SEO solutions. The CMS software allows content marketers to get a better ranking and improve the website visibility on Google SERP.
The insurance sector is a critical and data-driven industry, which grows very slowly, which may be due to the lack of advanced technology adoption. The increasing competition and customer expectations have motivated the insurance companies to leave their traditional methods and match with fickle-minded customers who are subject to vulnerabilities.
Given the requirements of the insurance industry and the features that Drupal provides – This CMS solution is perfect to offer a seamless omnichannel experience while reducing the operational costs for the insurance companies.
To know more about Drupal website development and services, connect with our team today!
Frequently Asked Questions
Q1.How do I know if Drupal is the right choice for my business?
To ensure your customers get the best digital experience with features like reusable content, multi-channel publishing, and personalization, then Drupal is the best choice for your business.
Q2.There are lots of CMS choices. Why choose Drupal?
Drupal is an open-source content management framework that supports millions of websites and applications. It powers many of the web’s most influential platforms and keeps up with the demands of managing its content operations.
Q3.What’s a Drupal module?
Modules are collections of functions that extend Drupal and enhance its functionality. For instance, you need to integrate with an email management tool that’s not included in Drupal’s core features. You can add that functionality by using a module the community has contributed to or by creating your own.