Google SERP (Search Engine Results Page) plays a crucial role in deciding the future of any business, majorly online businesses. Search engine results are responsible to drive web traffic and the results appearing on the first page are the most prominent ones to users like us. To achieve the top search engine rankings, the webpage content needs to be SEO-friendly. So no matter how engaging your website seems, if you want to draw maximum number of visitors, your website must be SEO-friendly. That’s why search engine optimization (SEO) technique is implemented, which, for today’s complex CMS, is very different from the HTML of the olden days.
Drupal, the open source CMS, is very powerful that can be used for large, complex sites, and it’s the best for SEO. Drupal’s built-in tools automate SEO giving Drupal developers absolute power over every single site element, putting it ahead of Joomla and WordPress. In addition, the CMS is the most scalable, and configurable system, shortening the learning curve for new users.
Features of Drupal CMS for SEO
SEO URLs
Drupal gives complete access of the URL structure. Each item of content is given a custom URL, named URL alias. You can also set it to generate both user and search engine-friendly URLs based on content type. In WordPress, this is not possible as user is limited to one type of permalink URL for all posts. For years, Joomla is struggling with search engine-friendly URLs and the ability to fix them. It offers “search engine-friendly” functionality, but still lacks the functionality over the URL’s parameters.
Custom Content Types and Views
Without writing any code, content construction kit (CCK) and view modules can be used to create new content types. Common instances include news stories, albums, blog posts, books, and tutorials, all of which can be created in a variety of ways. While most CMS need additional written code to create these types, but SEO-friendly needs no programming knowledge. To make it even more search engine-friendly, it’s simple to build content silos using plugin named Views Attach. Build an automated query for list of relevant content and attach it to any other piece of content with a single interface.
Ease of Editing and Revisions
Even the most professional companies commit mistakes. Drupal’s built-in version control supports you to save latest versions of your Web pages every time they are edited. This offers the ability to revert back to old versions at any moment. Want to try a new marketing message on your site? Type it in. Didn’t work? Revert to the previous page.
Page Titles
The page title is the most significant on-page thing performed to improve the SEO of website. You can Hire Drupal developers to execute this job in a streamlined manner. Page titles, the line of text in the HTML of a Web page summarizing the page, act as the welcome mat for the website. Page titles:
- Inform visitors that they are at the right place
- Display in the browser title bar
- Hold crucial keywords so that Google can be properly categorize page
- Display whenever someone bookmarks the website
- Are majorly used by search engines as the heading of the search result
Drupal CMS can generate a page title automatically using the site name and site slogan of the front page. Drupal’s page title module gives full control over the page titles throughout your website. You can set a pattern to create search engine-optimized titles by default as you create new content, or take control by writing your own page titles anywhere to create content.
Active Community
Drupal has a large community of developers, researchers and scholars who are highly active and passionate about the CMS. Over 750,000 user accounts have been created on Drupal.org, and over 2,500 people have created developer accounts. You can find hundreds of community-contributed modules that makes Drupal a better experience. Drupal forums provide support and you can find other users in Drupal Groups.
Frequently Asked Questions
Q1.What are modules in Drupal?
A Drupal module is a collection of files having some functionality and is based on the PHP language. Because the module code executes within the website context, it can use all the functions and access all variables of Drupal core.
Q2.Is Drupal a front end or backend?
Drupal is not just a frond end or backend. It is a CMS to manage your content with inbuilt template engine. Even Drupal can be used as service to store the content and use some front end tools for displaying content.
Q3.What is Drupal architecture?
Drupal is a free and open source CMS that allows organizing, managing and publishing the content and is built on the PHP based environments. Drupal CMS is highly flexible and robust that can be used to build large & complex sites.
Q4.What is SEO and how it works?
SEO also termed as search engine optimization, which is the process of optimizing the website to drive organic, or un-paid, traffic from the search engines. In order to perform this, search engines will scan, or crawl, multiple websites to understand what the site is all about.
Wrapping Up:
Businesses are continuously facing stiff competition from their peers. It becomes crucial that a CMS is used that allows building a feature-rich website while guaranteeing it is SEO-friendly as well. Most websites are Drupal-based. You can invest in Drupal development for your project to improve SEO-friendly for website. For that you need to get in touch with a renowned agency. DrupalIndia have several years of experience in designing and maintaining Drupal websites. We will be happy to help!
