With a booming m-commerce industry, it has become essential for m-commerce websites to leverage the loading speed of their websites on mobile and thus, create a comfortable user experience for their customers. Experts say that if businesses have a static page with a lot of content and the shopping cart on a second page, then AMP will help it load the website faster. There are two reasons why tapping the fast loading speed of a website, rendered by the AMP, can prove to be beneficial for an e-commerce venture:
1) Necessity To Use Mobile Web Over Mobile Apps:- E-commerce ventures wishing to enter the mobile market have two choices- an application based format or mobile web. Now, an application based format does not work well for newbie and less popular e-commerce ventures as it has been observed that users only prefer having apps of well-known brands such as Amazon, on their phones. This makes employing mobile web for your e-commerce websites the ideal choice for engaging with your customers on mobile devices. Now, in order to leverage the loading speed of your m-commerce website and thus, deliver an excellent user-experience, you’ve got to make use of the AMP.
2) Marketing Through Blogging:- With storytelling being an effective marketing strategy, well written blogs powered by AMP can play a significant role in promoting your e-commerce venture on mobile devices. Moreover, a venture can have an AMP enabled blog that specifically disseminates press releases or/and detailed pieces of product information or/and information that is relevant to the target audiences.
Keeping in view the advantages offered by AMP to websites of all kinds, popular CMSs such as WordPress and Joomla have begun to offer the AMP Module. The popular CMS, Drupal, too has come out with the AMP module for both Drupal versions, 7 and 8, in March 2016. The module converts Drupal pages into pages that comply with the AMP standard, that is, pages which make use of limited HTML tags, streamlined CSS and heavy caching, ultimately creating pages that load faster.
Moreover, the Drupal Module provides support for AdSense, Google Analytics and Double-click for publisher ad networks. So, this additionally provides an opportunity for an e-commerce venture to generate revenues from mobile-friendly ads on their m-commerce website.
Thus, the Drupal AMP Module along with the CMS’s wide range of e-commerce and blog specific functionalities, can prove to be extensively profitable for your m-commerce website.