Ask Nestle

Building Nestle’s Award-Winning Digital Child Nutrition Platform

  • Mobile Friendly Website
  • Healthcare
  • Support & Maintenance

Nestlé has always maintained a unique brand identity and exceptional growth trajectory in India. As one of the world’s largest food and beverage companies, it needed a tech partner that could build, integrate, and deploy its bespoke platform for child nutrition management.

Objective

Establishing a digital presence across India that includes features such as recipes, meal plans, and growth tracking along with a user-friendly, easy-to-navigate website.

Challenge

Creating the brand identity through digital presence. Assisting parents in understanding nutrition and ensuring a healthy childhood for their children.

How We Crafted the Solution 

Since Nestlé’s requirement was not like any other regular client’s demand, we needed the specific vision for starting out. We were directed to keep the marketing and consumer point of view in mind while introducing even a subtle change in the community website. We additionally needed to keep the cloud-based data-saving infrastructure in place to ensure smooth storage of the ever-expanding Nestlé community. 

All of this culminated in the form of a web-based app for moms with custom features. We wanted a solution to be likable for all parents.

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