Online marketing is a diverse phenomenon that mainly depends on tried and tested strategies. One particular strategy working right now might not give you substantial results sometime after. Therefore, it is imperative to keep changing online marketing attributes and ways to reach the target audience and track by install Google Tag Manager.
Despite that one thing will remain the same and i.e., tracking of all the snippets, tags, and integration. And, this is where the role of Google Tag Manager comes in. You can install the same on your Drupal website with the help of certified and expert Drupal developers who follow a step-by-step process to update the feature.
Still, if you want to know how to install Google Tag Manager on the Drupal website, then we are here to provide you with valuable information.
But, before that, let’s get a quick recap on Google Tag Manager and its importance.
What is Google Tag Manager?
Google Tag Manager or GTM is a web-based tag management platform by Google. It helps the process of managing the websites or mobile app tags go simple and efficient. For you to know, a tag is a piece of code placed on a particular website or app and track its activities. The tracking data is collected gets transferred to another platform called Google Analytics that allows marketers to analyze the performance and functionality.
How Does it Work for Drupal Website?
Now, for your Drupal websites pages to perform accordingly and as per the business requirement, it is imperative to add codes or tags on all pages. And, this is where the role of Google Tag Manager drops in and allow you to swiftly add tags on all pages of your website or app which is based on the Drupal platform.
* One JS code is placed in the head of the script and the other one is placed in no script iframe which acts as the backup of the code.
* Such code helps to track the performance and overall functionality of a respective page and the data is available on the dashboard of Google Analytics.
The imperative part of placing code on Drupal website pages is not just confined to knowing the performance. But also the following set of traits.
* Site Speed: With the support of Google Tag Manager, you get to insert fewer lines of code that helps in asynchronous loading of the tag and result in increased page speed.
* Ease of Use & Efficiency: The tags can be deployed by accessing the simple interface of the platform and easily configuring the same.
* Third-Party Tags: GTM supports third-party tags of several platforms like Facebook, Crazy Egg, Twitter, etc.
* Less Dependency: With the usage of tag management, you hardly require the support of a developer. Although, you must be needing a developer for other technical aspects.
* Previewing the Debugging Mode: The preview mode of the platform helps you cross-check the tag to find, whether it is correct or not. It helps you rectify the error beforehand and that too before jumping to the tracking part.
How to Install Google Tag Manager on Drupal Platform?
Now, we come to the stage of letting you know the process of installing Google Tag Manager on your Drupal platform. To be very precise, the installation process depends on the following few key points.
* Install the Tag Management Module on the Drupal Website
* Create an Account on Google Tag Manager
* Copy the Container ID
* Configure the Module
* Verify Whether the GTM is Present at the Website
Let’s get to understand the process required in every single step mentioned above.
1. Install the Tag Management Module on the Drupal Website
* The first step is to download the google_tag manager from Github.
* Logi to your Drupal website as Admin.
* Navigate to the Extend Tab and click on Install new module button.
* Next step is to upload the module’s zip file of google_tag manager which was downloaded in the first step.
2. Create an Account on Google Tag Manager
* Once you Google Tag Manager is installed, then open it by using your Google login credentials.
* After login into the same, create an account by using your website and continue on the same.
* Give a container name that can be your website name and the continue.
3. Copy the Container ID
* Once your create the functionality in the previous step, then code snippets will appear in front of the screen.
* Now, copy the container ID from the screen.
4. Configure the Module
* Now, go back to your Drupal website and then click on the Configuration tab.
* Navigate to Google Tag Manager and paste the container ID you copied in the previous step.
* Once entered the ID, then save the Configuration.
5. Verify Whether the GTM is Present at the Website
* This step involves verifying the functionality of Google Tag Manager on your Drupal Website. For this, go to the Inspect Element option on your website.
* Right-click on Inspect Element option and then search for Google Tag Manager on the visible screen.
Installing Google Tag Manager on your Drupal website is imperative to track and analyze the performance of pages and to look where you exactly stand. It allows you to make substantial changes to the website to meet business requirements and fulfil the objective.
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Frequently Asked Questions
1. Can I Install Google Manager on Drupal Site by Myself?
Yes, you can install the same. However, adding tags to respective pages of your Drupal website requires professional assistance and technical know-how of the platform. For this, you need the Drupal developer’s support to perform the task in a hassle-free manner.
2. When Should I Use Google Tag Manager on the Website?
It allows you to implement tags on the Drupal site’s pages with a purpose to track and identify overall performance, speed, functionality, and more. It gives you a collaboration of another tool called Google Analytics to analyze everything seamlessly.
3. Does Google Tag Manager Slow Down the Performance of the Drupal Website?
No, Google Tag Manager has nothing to do with the speed of your Drupal website. On the contrary, it helps analyze the loading speed of the website.