Drupal is a robust and highly customizable CMS allowing users to build search engine friendly websites. And without a doubt, it is very difficult for a website to meet its full potential without following proper search engine optimization.
When it comes to Drupal CMS, there are several modules that can be customized to improve SEO. All these modules help developers, designers and business owners to improve the website performance in search results. At the same time, there is a huge list of modules and choosing from within them is a challenging job. To save you from any trouble, in this blog, we have discussed some of the top Drupal SEO modules to optimize your website.
1. Drupal SEO Checklist
First, on the list, we’ve Drupal SEO Checklist module; it is basically an SEO dashboard that checks whether a website is optimized for the search engines and provides an overview of several SEO functions for the website.
In addition to that, it also helps in executing SEO tasks, recommends multiple SEO modules that further enhance the functionality and also tracks the work done on a specific date and time. It is a perfect module to keep things organized.
2. Redirect
It is very common when changes are done to the website page, which also means changing the URL context. The situation is, that the URL is already cached on search engines – this means that if a user opens the ranked URL, it directs to a link that is no longer present.
Very likely, the user leaves the website and moves elsewhere for the specific data, resulting in lowering your site’s SEO ranking. With the integration of the Redirect module, you can easily redirect the users to a new URL. This simply contributes towards the SEO efforts as it removes the dead links from the website.
3. Pathauto
Pathauto is a highly recommended module that all Drupal development company swears by. When SEO needs to be done, having proper URLs is important if you want the content to rank high on SERPs.
By using the Pathauto module, the need for manual creation of proper URLs for each new node is removed. Instead, the module automatically creates URLs based on particular set patterns that can be user-customized. The URLs created are concise and structured as per the user needs. This Pathauto module is a really simple solution that can boost your SEO.
4. Google Analytics
While not a specific SEO module in itself, Google Analytics is a strong tool for all requirements of a website. It helps to monitor the traffic and keep tabs on an extensive analysis of the website.
When SEO related changes are performed to the website, you might be curious to observe the results it yields. With the Google Analytics module for Drupal CMS, you can simply integrate your website with Google Analytics and check the possible results your efforts bring about.
5. Search 404
The search 404 module helps to handle 404-page errors on the website. Once the module is installed, and when a user enters a URL that displays a 404 page, the output will automatically navigate to the internal website search with the related term present in the URL. Why is this important?
404 page seems to be a negative sign for the visitors. When they found there are no results on the page, they simply switch to another website. This ultimately increases the bounce rate, which is an important parameter search engine uses to rate the website’s quality. Search 404 module helps get over this issue. You can hire Drupal developers to integrate this powerful and feature-rich module within your website.
6. Mollom
Spam is always a major threat that we need to deal with when working with website content. It creates troubles for website visitors and search engines. Sometimes these spam extracts the website page juice. That’s why a module is needed to address this situation.
The Mollon module helps to detect and prevent spam based on the posted content, reputation and user activity history. It operates by blocking the poster immediately or forcing entering the Captcha to be accepted.
Frequently Asked Questions
What are the modules in Drupal?
A Drupal module is a collection of files having some functionality and is written in PHP language. Because the module code executes within the site context, it can use all the functions and access all variables and Drupal core structures.
What is Drupal SEO Tools?
The Drupal SEO Tools is a module that smoothly integrates all-in-one suite of search engine reporting, analysis and optimization tools within the website. It provides a dashboard that integrates the analytics reports with links to webmaster tools and important Drupal SEO modules.
How does SEO work?
SEO involves making prominent changes to the website design and content that make your website properly optimized to the search engine. SEO is the process that website owners implement to make sure that their website ranks higher in the search engines for important keywords and phrases.
Wrapping Up:
The above-discussed modules are the top-rated ones as they are very useful from the editor/administrator perspective. On the other hand, these are the most used Drupal modules for the website’s betterment. For more insights regarding Drupal module developments, it is advised to talk to an expert development company. Share your website requirements and you will get the best output regarding your business growth & productivity.
