To drive potential customers, all travel industries need a website to offer multiple services. You may own a transportation company offering bus booking, travel websites, airlines, tour operators or hotel booking services. So to build such a website multiple content management systems are available in the market. Here in this blog post, we are going to talk about Drupal 8 and how it manages the website content and assets in an effective manner.
Drupal is an open-source CMS known for creating digital experiences that engage consumers throughout their website journey, from navigating deals to booking. Drupal 8 is the latest version and takes website development work to greater heights from developers & end-users perspective. There’s more emphasis on user-friendliness, but the new ways to build data structures, create APIs, multilingual capabilities, and mobile responsiveness are some of the prominent features.
Why Drupal CMS for Travel Websites?
For a traveler, the website of yours shouldn’t appear like an information-brochure on the internet. Having an engaging website is not a simple job in the travel industry, where the competition is severe. The need for a perfect solution to integrate all the details is always in-demand.
1. Theme
Your website must possess content that is relevant to the whole booking process, but more than it should appear engaging & entice the travelers to navigate further. Therefore select a theme that syncs with the goals of your business. It has been found that engaging graphics influence the purchase decision of the website visitors. Tell your Drupal developers to implement beautiful themes on your website and provide a more accurate navigation process.
In Drupal 8, you can choose from thousands of themes built particularly for the travel industry and proficient to increase the conversion rate. Further, themes are completely mobile responsive and support multiple layouts based on your content. Whether you want to add 1 or 100 blog posts, images, reviews or videos on your website, Drupal CMS will never let you down.
2. Scalability
People love traveling during the holiday season and if you own a travel website the traffic might not be easy to handle. Even if you’re having an amazing digital experience with all the necessary features, it won’t matter if the website hit with lots of traffic. You have to check whether your website is able to handle the traffic smoothly or not. More than a million sites worldwide are powered by Drupal. This CMS has amazing scalability features meaning, even on the busiest days, your site will work spectacularly without facing any glitch.
3. Smooth Navigation
You don’t want your visitors to get lost between the menus & various buttons on the website. The main objective of your travel websites is to show your services and grow conversions. Whether it is with the implementation of the virtual tour, multiple tabs, and buttons, or their positioning. What matters the most is, whether the visitors reach their destination. The navigation must give your users proper control on the website. To make this practical, make sure the Drupal development company you outsource display details properly like tour package collections, itineraries, overviews, highlights and several add-ons.
4. SEO & Social Media Friendly
Most of the travel brands found that their bookings have grown with their presence on renowned social networking websites. When a user plans to avail of any service, reviews and user-generated content is very important. To catch the user’s attention, it is important to connect with different social media platforms and convert the user into a possible sale.
Drupal is a flexible platform having features to integrate third-party apps as per the business processes comprising CRM and ERP systems. Payment modules also ensure that you get the payment without redirecting the user to any third party website. SEO features of Drupal help a website to get good ranking on SERP.
5. Booking Engine
Online booking engines help business enterprises to generate money in a simple manner. But how does Drupal helping businesses?
Drupal provides two prominent booking solutions for your website:
1. BAT
BAT is a module for the complete solution for your travel website, it helps to build an exclusive booking engine for simple online bookings. Its strong online booking engine gets you multiple bookings for the zero commission straight from your website.
2. EasyBooking
It provides a set of options to the visitors to avail of different services regarding special discount offers, contact details, room reservations through various parameters like contact form or newsletter.
BAT and EasyBooking provide a complete solution to your travel website while taking several parameters into consideration. They offer you:
- Information page
- Pricing Calendar
- Easy payment method
Drupal also provides other booking engines to ensure that your website can book quickly, make payment secure and manage traffic.
Frequently Asked Questions
1. What is Drupal used for?
Drupal is a free, and open-source software that is used by individuals or groups of users. People who are not strong in technical skills can also easily create and manage their Websites. The application comprises a content management tool and a development framework.
2. What is the purpose of using CMS?
A content management system (CMS) is a software application that is used to create and manage digital content in a systematic manner. CMSes are basically used for enterprise content management and web content management.
3. What language does Drupal use?
In Drupal’s case, the PHP programming language creates the logic and MySQL manages the database. Usually, the operating system present on the server to manage this process is the Linux, and Apache is the software handling the requests for pages and delivers them after they are designed.
4. Which type of CMS Drupal is?
Drupal is a free and open-source CMS written in the PHP language and distributed under the GNU General Public License. Drupal powers around 2.3% of all the websites worldwide ranging from personal websites to enterprise-level, political, and government sites.
5. What are the modules in Drupal?
A Drupal module is a collection of files having some functionality and is based on PHP language. Because the module code runs within the website context, it can use all the functions and access all variables and Drupal core structures.
Wrapping Up:
These are some of the most innovative & engaging features of the Drupal 8 that can be integrated to build engaging travel websites. It is the complete responsibility of the developers to build websites that are responsive, secure & engaging. If you are planning to build a website for your business enterprise, simply hire Drupal developer from a reputed development company. This will help you to integrate the best features on your travel website in the best possible manner. Share your requirements to avail of the best possible solution for your travel business.
